For immediate release
GOJABA.COM BRINGS NO FRILLS INTERNET BOOKSELLING TO BRAZIL
(Victoria, BC – 26 June 2008) Brazil has become the latest country to be served by Gojaba.com (http://www.gojaba.com) - the no-frills low-cost online marketplace for used, rare and out-of-print books.
Launched in February and initially introduced in Russia and Sweden, Gojaba.com connects booklovers with independent booksellers. After just four months of business, more than 500,000 books are being offered for sale from over 130 booksellers in 16 countries.
Brazil, the world’s fifth most populous nation, has a young tech-savvy population of more than 180 million that has already embraced Internet retailing. There is a strong book culture and demand for used and collectible books.
Gojaba.com has a simple, low-cost subscription-only business model where booksellers are charged a monthly flat fee to list up to 50,000 books for sale. It costs 15 Real (R$) per month for Brazilian booksellers – approximately (USD) $9 to $10. Brazilian sellers who sign up before July 20 can list their books for free for six months. Sellers are not charged commission on sales. The transaction takes place entirely between the buyer and seller. Buyers pay nothing to search for books.
The Gojaba.com homepage links to regional sub-domains - http://br.gojaba.com/ for Brazil. Gojaba.com is designed to handle multiple alphabets and currencies for rapid expansion into new markets.
“The Brazilian market is intriguing,” said Hannes Blum, CEO of AbeBooks.com. “Brazil has a huge population that’s already shopping on the Internet and they have a thriving book culture.”
Gojaba is an independent subsidiary of AbeBooks.com - the world's largest online marketplace for new, used, rare and out-of-print books. The website is designed to serve countries away from AbeBooks’ core markets of North America and Western Europe. Gojaba intends to expand into Poland later this year.
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