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The Bookseller Digest

Abebooks.comDiscover the world's largest marketplace for new, used, rare and out-of-print books
The Avid Reader July 2005
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Dear Bookseller,

Summer is a busy time at Abebooks, and this month, we have a lot of important information to share with you. Get the details on the first phase of our ongoing revitalization project, which will affect many areas of the site, such as inventory management tools, search, and wants. Plus, program updates for BNBQ and Half.com, textbook tips, and the best prices on book products from Brodart.

Sue, Shaun & Jordan
Your Sales & Account Management Team

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Highlights:

  • Important Site Updates
  • BNBQ Closure
  • Half.com Update
  • Tip: Textbook Season
  • Tip: International Editions
  • Testing Update
  • Great Deals on Brodart Products
  • Get Smart Campaign
  • Upcoming Features
  • Poll: The Quill Awards
  • Important Updates Affecting All Listings
    If you did not see the important message sent yesterday regarding next week's roll-in of our new improvements, please view it now. During this transition, please be sure to check the Bookseller Forums for updates on web site status as some features may be temporarily unavailable or delayed. [Bookseller Forums]

    BNBQ Closure
    The BNBQ program will be officially closed from July 25. [Read More]

    Half.com Update
    We are working to update our inventory and send these updates to Half.com. Please visit the Forums late Friday, July 22 for further news.

    TIP: Textbook Season is Ramping Up!
    Over 80% of our buyers have told us they have students in their lives, and textbooks are clearly needed (see our Bestseller list at right,) so make sure your textbook prices are competitive! Use our Price Comparison feature when entering books to see how other Abebooks booksellers have priced the same title. You can also check Amazon and Half/eBay to see how competitive sites have priced their textbooks. [More Tips]

    TIP: International Editions
    Many booksellers list International Editions (mostly textbooks) on our site. However, the Amazon & Half.com programs do not allow International Editions to be sold on their Web sites, so be sure to exclude them by including the correct keywords. [Read More]

    Second Test – Domestic Shipping Costs in Search Results
    In May, as a test, we exposed domestic shipping costs in search results to a random sampling of 10% of our customers. The results were very positive – we saw increases in conversion rate (number of visitors who bought a book) and the number of return buyers. At the same time, we saw decreases in the shopping cart abandonment rate and in the average shipping and handling charges per order. All these results indicate that including domestic shipping costs in search results sells more books to more people.

    To further confirm our results we are conducting another test in August – this time, 50% of our visitors will see domestic shipping costs in search results. The test will run for one month, and we’ll carefully review all of the resulting data and your feedback to determine if this will become a permanent feature.


    Brodart Materials Price Comparison: See How we Stack Up!

    Use your exclusive Abebooks bookseller discount to order co-branded packing tape, self sealing bubble bags, and book mailers in various sizes for 15-52% LESS than the competition. Our friends at Brodart, who share logo space with us on the packing tape, have been very supportive in continuing to offer Abebooks booksellers exclusive discounts on packing materials and mailing supplies, and in turn your support is much appreciated. Hundreds of booksellers have already taken advantage of these offers - see for yourself how you can save money on the supplies you use every day!

    Compare Prices & Place Your Order!

    MARKETING & EVENTS

    Get Smart Back-to-School Campaign
    Thank you to all our booksellers who ordered Get Smart coupon books in support of our back to school campaign. Be sure to include a coupon book in all of your orders starting August 1. Over 80% of our customers have indicated they have a student in their life. Make sure those students come back to buy their books from Abebooks once school is out!

    Celebrating Hispanic Heritage Month?
    Order your free Abebooks en Espanol bookmarks to include in your book packages this September. E-mail us at librerias@abebooks.com if interested.

    Upcoming Homepage Features
    Get your inventory ready and ensure your prices are competitive for our upcoming homepage features & PR:

    • Rare Books: Erotica
    • Easton Press
    • Celebrity Authors

    If you have items you would like included in any of these features, please submit them to features@abebooks.com. (Items must be listed on Abebooks. We cannot guarantee inclusion.)

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    Quick Links

  • Bookseller Central
  • Security & Trust
  • Recent Announcements
  • Tip of the Month
  • Bookseller Forums

  • Search Abebooks
  • Join Bookseller Programs
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    Kudos

    I recently purchased a book from Hawthorne Blvd. Books in Oregon. The book was described quite accurately (excellent condition). I was very pleased with the wrapping: this book was sent with ample protection and support... much appreciated. I hope to do business with this bookseller in the future. - S.L.

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    Security & Trust
    Tip of the Month
    If you are concerned that an order seems fraudulent, consider contacting the buyer by phone if you are processing the payment. This not only confirms the validity of the buyer and the phone number, but also provides good customer service. [View Security]
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    Community

    Bookseller Poll
    What do you think about the upcoming Hollywood-style Quill book awards?

    Celebrating Our Heritage Booksellers
    Starting next week, Heritage Booksellers (those who've been with us since 1996) will have a special "Heritage Bookseller" icon included with their book listings. We're proud to highlight the dedication and professionalism of these long-time sellers.

    Brodart Book Care Q & A
    Ask questions regarding book care and get answers from the experts at Brodart, including Bern Marcowitz, acclaimed author of The Care and Feeding of Books Old and New. From August 2nd - 5th, post your questions in the Forums. On August 12 at 11 am PT, we will post the answers. Plus, enter to win great door prizes from Brodart!

    Roundtable
    Join us for the next Roundtable on August 10th from 11:00 a.m. to 12:00 p.m. PDT. The forums will be open for questions on August 8th.

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    Reminder

    Reduce Your Amazon A-Z Claims - Add Tracking Information!
    If a buyer initiates an A to Z claim for an item that did not arrive, they will be refunded unless the bookseller has previously provided tracking information online for this order. Instructions on Adding Tracking Info & More about A to Z Claims.

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    Bestsellers

    Top 10 Bestsellers
    (Abebooks, July 11 - 18)

    1. Harry Potter & the Half-Blood Prince
      J.K. Rowling
    2. Pathologic Basis of Disease
      Vinay Kumar et al.
    3. Lehninger Principles of Biochemistry
      Albert Lehninger
    4. Clinically Oriented Embryology
      Keith L Moore
    5. Brunner and Suddarth's Textbook of Medical-Surgical Nursing
      Suzanne Smeltzer
    6. Harry Potter & the Order of the Phoenix
      J.K. Rowling
    7. Your Child's Self Esteem
      Dorothy Corkille Briggs
    8. Microbiology
      Lansing Prescott
    9. Fund of Nursing
      Patricia A. Potter
    10. Textbook of Medical Physiology
      Arthur C. Guyto
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