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Dear [bookseller],
Are you ready
for the biggest sales season of the year? From math textbooks to literary
classics, students need books. Sales have already started to climb, and
are expected to peak in mid January. We know you're well prepared, but
we wanted to share some important tips to help you have your most successful
back to school season yet.

1.
Consider which books in your inventory will be of interest to students. Remember, not all the books on the reading lists are strictly textbooks.
Classic literature, Cliff’s notes, reference works, and more are
all part of the student must-have list every year.
2.
Enter an ISBN with each book and be sure to include condition, especially "new" or "used."
3.
Ship quickly. Students are in a hurry and won't come back if they have
to wait too long. Consider lowering your priority shipping matrix rates.
If a student finds more than one copy of a book within his or her price
range, the book with the fastest shipping may be what finalizes the sale.
You can adjust
your shipping matrix in the Members Menu.
4.
Include tracking information when you update your order online. Students
have time-sensitive needs, and may seek refunds for late books earlier
than another buyer might. Tracking information will aid buyers in finding
the location of orders that have been delayed in the post.
5.
Answer student inquiries quickly. They are on a deadline and are savvy
internet users – slow responses will result in lost sales.
6.
Describe your books in terms that students understand. Our most successful
textbook seller last season built special student-friendly descriptions
that the customer could relate to.
7.
Keep your inventory up-to-date. Top textbooks sell in the thousands
each day so turnover rates are high and keeping current information is
key. You may consider focusing your data entry to specific topics, fiction
or other non-academic niche subjects. Check our list of last
season's top 10 textbooks to help build your inventory.
8. Make
sure your prices are competitive. Use our Price Comparison feature
when entering books to see how other Abebooks booksellers have priced the
same title, or check other marketplaces to see how competitor sites have
priced their textbooks.
You can use
HomeBase Price Partner to alter the price of your stock in HomeBase. Remember
to make a backup first, in case you should wish to restore your stock to
its original pricing. Download
HomeBase Price Partner.
9.
Clearly Label International Editions. International Editions sales have
increased online in recent seasons. International Editions are permitted
for sale on Abebooks as long as they follow the conditions outlined in
our Bookseller
Policies. Please enter "International Edition" (no abbreviations)
in the description of the book. As well, be sure to note the differences
between the International Edition and the original book in the description,
such as if the book is black and white, soft cover, or printed on non-standard
paper.
10.
Check out Textbook Central. Take a minute to learn more about what we are
promoting to students on Abebooks
Textbook Central.
We look forward to working with you to drive another successful textbook season
for our booksellers, and invite you to give us your feedback.
Sincerely,
Sue, Jordan,
and Shaun
Abebooks Account Management
Bookseller
Policy
Abebooks has defined policies and rules to ensure high customer satisfaction
for both booksellers and book buyers. Being familiar with our policies will assist
you in making your Abebooks experience a successful one.
Visit the Bookseller
Policies. |