Dear,

Introducing the new Abebooks creative campaign: “If you can’t find it here, it doesn’t exist”

Abebooks.com is launching a new advertising campaign this May in support of our 10 year anniversary activities. The new theme will be used in all advertising and promotional materials and feature 5 different “Not-books” with the tag line “If you can’t find it here, it doesn’t exist”. The ads represent books in the new, used, and antiquarian categories and are designed to be entertaining and grab the customer’s attention, while sending a simple message about the vast selection of books listed on Abebooks.

For use in: Event bookmarks Print advertising Online eCards	For use in: Print advertising Online eCards	For use in: Bookseller bookmarks Print advertising Online eCards	For use in: Bookseller bookmarks Print advertising Online eCards

(Click to see full versions)

Advertisements will begin hitting UK, North American, Australian and New Zealand markets this May and will run until the end of July. Watch for Abebooks in publications like The New Yorker, New York Times Book Review, Literary Review of Canada, Good Reading Australia, and The London Review of Books, plus many more. In addition to print advertising, we are distributing over 4 million pieces of promotional materials, posting eCards of each creative theme on our web site for users to email to their friends, conducting extensive search and affiliate campaigns online, and much more.

Thank you to all booksellers who ordered promotional materials and have supported the new campaign. Don’t forget to distribute bookmarks in your book orders and in your community. The more bookmarks you send out, the more chances you have of winning a prize such as digital cameras, Brodart supplies, and free subscriptions from Abebooks. Over 300 participating booksellers will win a prize, PLUS, you can give your customers the chance to win a trip around the world!

Sincerely,

Your Abebooks Team