9780071289238

New Products Management

Crawford, C.Merle; Di Benedetto, C.Anthony

ISBN 10: 0071289232 / 0-07-128923-2
ISBN 13: 9780071289238
Publisher: McGraw Hill Higher Education
Publication Date: 2011
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

Editorial reviews may belong to another edition of this title.
 

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Crawford, C.Merle; Di Benedetto, C.Anthony
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Book Description: McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![9238MG NewProductManage]. Bookseller Inventory # 978007128923423

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Book Description: 2011. Paperback. Book Condition: New. 10th. 235mm x 189mm x 210mm. Paperback. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 0.876. Bookseller Inventory # 9780071289238

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