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9780071289238

New Products Management

Crawford, C.Merle; Di Benedetto, C.Anthony

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Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

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About the Author:

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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Book Description McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking![9238MG NewProductManage]. Bookseller Inventory # 978007128923423

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Book Description McGraw-Hill, 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Return shipping address available in USA & Australia. Thank you for looking![9238MG NewProductManage]. Bookseller Inventory # 978007128923423

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Book Description McGraw-Hill Higher Education, 2011. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780071289238

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Book Description 2011. Paperback. Book Condition: New. 10th. 235mm x 189mm x 210mm. Paperback. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 576 pages. 0.876. Bookseller Inventory # 9780071289238

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Book Description 2011. Paperback. Book Condition: New. 10th. 235mm x 189mm x 210mm. Paperback. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 0.876. Bookseller Inventory # 9780071289238

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