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9780071289238

New Products Management

Crawford, C.Merle; Di Benedetto, C.Anthony

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9780071289238: New Products Management

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."

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About the Author:

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University

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Crawford, C.Merle; Di Benedetto, C.Anthony Author
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Book Description 2011. Paperback. Book Condition: New. 10th. 235mm x 189mm x 210mm. Paperback. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 576 pages. 0.876. Bookseller Inventory # 9780071289238

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Book Description 2011. Paperback. Book Condition: New. 10th. 235mm x 189mm x 210mm. Paperback. Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 576 pages. 0.876. Bookseller Inventory # 9780071289238

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