Top Marketplace offers for ISBN

9780071761680

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Macdivitt, Harry; Wilkinson, Mike

Not the book you're looking for? Search for all books with this author and title
Image Not Available

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:

  • Understand your customers’ wants and needs
  • Focus on what makes your company different
  • Quantify your differences and build a value-based strategy
  • Communicate your value directly to your customers

Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever.

So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.

"synopsis" may belong to another edition of this title.

About the Author:

Harry Macdivitt served as marketing director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing, and development for U.K. and international markets (United States, Russia). He has run training programs for corporations in the United Kingdom, European Community, North America, and China and works regularly with growth-oriented small- and medium-sized businesses.
Mike Wilkinson works worldwide with clients across a diverse range of industries and business sectors focusing on value and value selling. He has worked in a wide range of senior sales positions and has experience of fast-moving consumer goods as well as business-to-business sales.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 8.74

Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill Education
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 1
Seller
Purple Turtle Products
(Lakeville, MA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071761683 Never read - may have minor wear on cover from being on a retail shelf. Bookseller Inventory # 2014022745

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.74
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

2.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill (2011)
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # ABE_book_new_0071761683

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill Education
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 2
Seller
Purple Turtle Products
(Lakeville, MA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Book Condition: New. 0071761683 Never read - may have minor wear on cover from being on a retail shelf. Bookseller Inventory # 2015016575

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 11.83
Convert Currency

Add to Basket

Shipping: US$ 3.95
Within U.S.A.
Destination, Rates & Speeds

4.

Macdivitt, Harry; Wilkinson, Mike Author
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800717616801.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.13
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill (2011)
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 1
Seller
Arroway Books
(Narberth, PA, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: New. Brand New and Unused. Publishers overstock mark on the bottom edge. Bookseller Inventory # 122532

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 19.76
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill (2011)
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2011. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0071761683

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.41
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Macdivitt, Harry; Wilkinson, Mike Author
Published by MCGRAW-HILL Professional (2011)
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Quantity Available: 6
Seller
Paperbackshop-US
(Secaucus, NJ, U.S.A.)
Rating
[?]

Book Description MCGRAW-HILL Professional, 2011. HRD. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780071761680

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.96
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 231 x 152 mm. Language: English Brand New Book. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today s global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # AAS9780071761680

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.20
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Macdivitt, Harry; Wilkinson, Mike Author
Published by McGraw-Hill
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: 8
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071761683 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 13752263

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.57
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

10.

Macdivitt, Harry; Wilkinson, Mike Author
ISBN 10: 0071761683 ISBN 13: 9780071761680
New Hardcover Quantity Available: > 20
Print on Demand
Seller
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: New. This item is printed on demand. Item doesn't include CD/DVD. Bookseller Inventory # 2484666

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.66
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book