9780071761680

Value-Based Pricing : Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Macdivitt, Harry; Wilkinson, Mike

ISBN 10: 0071761683 / 0-07-176168-3
ISBN 13: 9780071761680
Publisher: McGraw-Hill Companies, The
Publication Date: 2011

Editorial Reviews:
Synopsis:

Harry Macdivittserved as Marketing Director in a leading electronic controls company, with specific responsibility for strategic management, new product marketing and development for UK and international markets (US, USSR). He has run training programs for corporations in the UK, EC, North America, and China and works regularly with growth-oriented SMEs.Mike Wilkinsonhas worked worldwide with clients across a diverse range of business sectors and has experience of FMCG, as well as B2B sales.


 

Value-Based Pricing : Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value: Search Results

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Value-based Pricing: Drive Sales and Boost Your Bottom Line (ISBN: 9780071761680)
Macdivitt, Harry; Wilkinson, Mike
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Format: Hardcover (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
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ISBN 13: 9780071761680
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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardback) (ISBN: 9780071761680)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 236 x 162 mm. Brand New Book. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today s global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # AA39780071761680

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: McGraw-Hill. Hardcover. Book Condition: New. 0071761683 Never read - may have minor wear on cover from being on a retail shelf. Bookseller Inventory # 2014005313

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardback) (ISBN: 9780071761680)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 236 x 162 mm. Brand New Book. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today s global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # AA39780071761680

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardcover) (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: 2011. Hardcover. Book Condition: New. 162mm x 236mm x 24mm. Hardcover. A Groundbreaking Pricing Model for the New Business Landscape"Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value."When customers feel they .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.579. Bookseller Inventory # 9780071761680

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry; Wilkinson, Mike
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Macdivitt, Harry; Wilkinson, Mike
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Book Description: MCGRAW-HILL Professional, 2011. Hardback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # CM-9780071761680

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