9780071761680

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Macdivitt, Harry; Wilkinson, Mike

ISBN 10: 0071761683 / 0-07-176168-3
ISBN 13: 9780071761680
Publisher: McGraw-Hill
Publication Date: 2011
Binding: Hardcover
Editorial Reviews:
Synopsis:

A Groundbreaking Pricing Model for the New Business Landscape

Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.

When customers feel they are getting good value from your product or service, they are more than happy to pay more—which is good news for you and your business. Even in today’s global market—with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings—you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:

  • Understand your customers’ wants and needs
  • Focus on what makes your company different
  • Quantify your differences and build a value-based strategy
  • Communicate your value directly to your customers

Now more than ever, it is essential for you to reexamine the reality of the value you offer customers—and this step-by-step program shows you how.

Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers—through marketing, selling, negotiation, and pricing—you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today’s more intangible markets—such as consulting services or digital properties like e-books and music files—these value-based strategies are more important than ever.

So forget about your old pricing methods based on costs and competition. Once you know your own value—and how to communicate it to others—everybody profits.


 

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value: Search Results

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry;Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: McGraw-Hill 2011-09-19, 2011. Hardcover. Book Condition: New. 0071761683 BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0071761683ZN

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry;Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Value Based Pricing Drive Sales and Boost Your Bottom Line (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
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ISBN 13: 9780071761680
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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardback) (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 236 x 162 mm. Brand New Book. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today s global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # AAU9780071761680

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardback) (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: McGraw-Hill Education - Europe, United States, 2011. Hardback. Book Condition: New. 236 x 162 mm. Brand New Book. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today s global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits. Bookseller Inventory # AAU9780071761680

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
ISBN 10: 0071761683
ISBN 13: 9780071761680
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Book Description: 2011. Hardback. Book Condition: New. This brand new copy of Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing by Mike Wilkinson is waiting for you in our UK warehouse. If you order before 1pm on a working day, we'll get it in today's post. Otherwise we'll post it on the next working day. Simple no nonsense service from Wordery. UK delivery is within 3 or 4 working days. International delivery varies by country. Bookseller Inventory # 9780071761680

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (Hardcover) (ISBN: 0071761683 / 0-07-176168-3)
Macdivitt, Harry;Wilkinson, Mike
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ISBN 13: 9780071761680
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Book Description: 2011. Hardcover. Book Condition: New. 162mm x 236mm x 24mm. Hardcover. A Groundbreaking Pricing Model for the New Business Landscape"Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value."When customers feel they .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 288 pages. 0.579. Bookseller Inventory # 9780071761680

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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
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ISBN 13: 9780071761680
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Book Description: McGraw-Hill Education - Europe. Book Condition: New. 2011. 1st Edition. Hardcover. . . . . . Over 350,000 customers served online!. Bookseller Inventory # V9780071761680

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value (ISBN: 9780071761680)
Macdivitt, Harry;Wilkinson, Mike
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Book Description: McGraw-Hill Education - Europe. Book Condition: New. 2011. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland . Bookseller Inventory # V9780071761680

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