9780072884418

Understanding Business

Nickels, William G.; McHugh, James M.; McHugh, Susan M.

ISBN 10: 007288441X / 0-07-288441-X
ISBN 13: 9780072884418
Publisher: Irwin Professional Pub
Publication Date: 2003
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Powerweb, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. No one can deny the unique perspective this author team has to offer. Bill Nickels is a 4-year school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher, Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market.

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Understanding Business: Search Results

1.
Understanding Business (ISBN: 9780072884418)
Nickels, William G.;McHugh, James M.;McHugh, Susan M.
ISBN 10: 007288441X
ISBN 13: 9780072884418
Bookseller: Wonder Book (Frederick, MD, U.S.A.)
Bookseller Rating: 4-star rating
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Book Description: Irwin Professional Pub. Book Condition: Good. Irwin Professional Pub, 12/01/2003, Hardcover, . Sorry, CD missing. Bookseller Inventory # L08B-nu3331n

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Understanding Business (ISBN: 9780072884418)
Nickels, William G.;McHugh, James M.;McHugh, Susan M.
ISBN 10: 007288441X
ISBN 13: 9780072884418
Bookseller: Better World Books (Mishawaka, IN, U.S.A.)
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Book Description: Irwin/McGraw-Hill, 2005. Book Condition: Good. 7th Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP65877185

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3.
Understanding Business (ISBN: 007288441X / 0-07-288441-X)
Nickels, William G.;McHugh, James M.;McHugh, Susan M.
ISBN 10: 007288441X
ISBN 13: 9780072884418
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Book Description: Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-261-X1-0566000

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