9780073380933

Services Marketing (5th Edition)

Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler

ISBN 10: 0073380938 / 0-07-338093-8
ISBN 13: 9780073380933
Publisher: McGraw-Hill/Irwin
Publication Date: 2008
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

Editorial reviews may belong to another edition of this title.
 

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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
ISBN 10: 0073380938
ISBN 13: 9780073380933
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
ISBN 10: 0073380938
ISBN 13: 9780073380933
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # abeee7943

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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
ISBN 10: 0073380938
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