9780073380933

Services Marketing (5th Edition)

Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler

ISBN 10: 0073380938 / 0-07-338093-8
ISBN 13: 9780073380933
Publisher: McGraw-Hill/Irwin
Publication Date: 2008
Binding: Hardcover
About this title:
Synopsis:
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.

"About this title" may belong to another edition of this title.
 

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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
ISBN 10: 0073380938
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
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Valarie A. Zeithaml; Mary Jo Bitner; Dwayne Gremler
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Book Description: McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 5th Edition, Color Print, International Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0073380938

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