9780073380971

Essentials of Contemporary Advertising

Arens, William; Schaefer, David; Weigold, Michael

ISBN 10: 0073380970 / 0-07-338097-0
ISBN 13: 9780073380971
Publisher: McGraw-Hill/Irwin
Publication Date: 2008
Binding: Softcover
About this title:
Synopsis:
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

"About this title" may belong to another edition of this title.
 

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