9780073521503

Business Research Methods

Cooper, Donald; Schindler, Pamela

ISBN 10: 0073521507 / 0-07-352150-7
ISBN 13: 9780073521503
Publisher: McGraw-Hill/Irwin
Publication Date: 2013
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

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Cooper, Donald; Schindler, Pamela
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Cooper, Donald; Schindler, Pamela
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