9780073529912

Contemporary Advertising

Arens, William; Weigold, Michael; Arens, Christian

ISBN 10: 0073529915 / 0-07-352991-5
ISBN 13: 9780073529912
Publisher: McGraw-Hill/Irwin
Publication Date: 2007
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

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Contemporary Advertising (11th ed) Arens NEW BOOK 100% (ISBN: 0073529915 / 0-07-352991-5)
Arens, William; Weigold, Michael; Arens, Christian
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ISBN 13: 9780073529912
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Book Description: Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2007. Soft cover. Book Condition: New. 100% Brand new International edition (Softcover). **Different ISBN and Cover but offer same content ~ high quality paper ~ Colorful ~ Printed in English as that of domestic US edition. Ship out within 24 hour with multi location via USPS Priority mail (Omaha, NE) or DHL express. Books may ship from Bangkok, Thailand. Physical address needed for PO BOX. Stateside address required for APO/FPO. Customer satisfaction is our priority concern. Bookseller Inventory # ABE-6631779703

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Arens, William; Weigold, Michael; Arens, Christian
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Contemporary Advertising (ISBN: 0073529915 / 0-07-352991-5)
Arens, William; Weigold, Michael; Arens, Christian
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ISBN 13: 9780073529912
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Arens, William; Weigold, Michael; Arens, Christian
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