Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0073529915
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0073529915BNA
Book Description Burr Ridge, Illinois, U.S.A.: Irwin Professional Pub, 2007. Soft cover. Book Condition: New. 100% Brand new International edition (Softcover). **Different ISBN and Cover but offer same content ~ high quality paper ~ Colorful ~ Printed in English as that of domestic US edition. Ship out within 24 hour with multi location via USPS Priority mail (Omaha, NE) or DHL express. Books may ship from Bangkok, Thailand. Physical address needed for PO BOX. Stateside address required for APO/FPO. Customer satisfaction is our priority concern. Bookseller Inventory # ABE-6631779703
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 11. Bookseller Inventory # DADAX0073529915
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073529915 Brand New SoftCover Book. This is an Premium International Edition with Same Contents as US Edition. ISBN & Cover of the book could be different. Buy with Confidence. Bookseller Inventory # USINTL2-STK-9780071101059
Book Description McGraw-Hill School Education Group. Soft cover. Book Condition: New. New, 11th Edition, Color Print, International Edition. Ship via FedEx/ UPS./ DHL/ EMS. Delivery time is 3-5 business days. Bookseller Inventory # 0073529915
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. Bookseller Inventory # P110073529915
Book Description The McGraw-Hill Company. Book Condition: New. pp. 752 11th Revised Edition. Bookseller Inventory # 0651791343