In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
"synopsis" may belong to another edition of this title.
Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0077224876. Bookseller Inventory # GTA2581.1CRCCRR102714H0768A
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800772248751.0
Book Description McGraw-Hill/Irwin, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0077224876
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 10. Bookseller Inventory # DADAX0077224876
Book Description Book Condition: New. Brand New International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # USANY-11090
Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB41930
Book Description Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20150103-11090
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0077224876BNA
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0077224876 New book with very minor shelf wear. SEALED DVD INCLUDED. STUDENT US EDITION. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU5003070
Book Description McGraw-Hill/Irwin. Hardcover. Book Condition: New. Bookseller Inventory # P110077224876