9780077224875

Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Sciences)

Cooper, Donald; Schindler, Pamela

ISBN 10: 0077224876 / 0-07-722487-6
ISBN 13: 9780077224875
Publisher: McGraw-Hill/Irwin
Publication Date: 2007
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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Cooper, Donald; Schindler, Pamela
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BUSINESS RESEARCH METHODS WITH DVD, 10E (ISBN: 0077224876 / 0-07-722487-6)
Cooper, Donald; Schindler, Pamela
ISBN 10: 0077224876
ISBN 13: 9780077224875
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Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Sciences) (ISBN: 0077224876 / 0-07-722487-6)
Cooper, Donald; Schindler, Pamela
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ISBN 13: 9780077224875
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Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Scienc (ISBN: 0077224876 / 0-07-722487-6)
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Book Description: Irwin Professional Pub, 2007. Hardcover. Book Condition: Brand New. 10 hardback/dvd edition. 746 pages. 10.75x9.00x1.25 inches. In Stock. Bookseller Inventory # zk0077224876

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