Strategic Management: Text and Cases with Comp Case Guide for Instructors
ISBN 13: 9780077575892
Publication Date: 2011-10-03
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Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
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Strategic Management: Text and Cases with Comp Case Guide for Instructors: Search Results
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Dess, Gregory, Lumpkin, G.T. (Tom), Eisner, Alan, McNamara, Gerry
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Book Description: McGraw-Hill/Irwin. Book Condition: New. Still in the wrapping!!!! 6th Edition. Ships fast. Expedited shipping 2-4 business days; Standard shipping 7-14 business days. Bookseller Inventory # RSC-024-772
Gregory Dess, G.T. (Tom) Lumpkin, Alan Eisner, Gerry McNamara
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