9780078028816

Essentials of Marketing Research

Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David

ISBN 10: 0078028817 / 0-07-802881-7
ISBN 13: 9780078028816
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

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Essentials of Marketing Research (ISBN: 0078028817 / 0-07-802881-7)
Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
ISBN 10: 0078028817
ISBN 13: 9780078028816
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Essentials of Marketing Research (ISBN: 9780078028816)
Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Essentials of Marketing Research (ISBN: 0078028817 / 0-07-802881-7)
Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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ISBN 13: 9780078028816
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Essentials of Marketing Research (ISBN: 9780078028816)
Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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Hair, Jr., Joseph; Wolfinbarger, Mary; Bush, Robert; Ortinau, David
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