9780078028854

M: Marketing

Dhruv Grewal, Michael Levy

ISBN 10: 007802885X / 0-07-802885-X
ISBN 13: 9780078028854
Publisher: McGraw-Hill/Irwin
Publication Date: 2012-01-19
Binding: Softcover
Editorial Reviews:
Synopsis:

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.


 
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M: Marketing Format: Softcover (ISBN: 007802885X / 0-07-802885-X)
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M: Marketing (ISBN: 007802885X / 0-07-802885-X)
Dhruv Grewal, Michael Levy
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M: Marketing (Paperback) (ISBN: 9780078028854)
Dhruv Grewal, Michael Levy
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
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Book Description: McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 3rd Revised edition. 276 x 231 mm. Brand New Book. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. Bookseller Inventory # AA39780078028854

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M: Marketing (Paperback) (ISBN: 9780078028854)
Dhruv Grewal, Michael Levy
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 3rd Revised edition. 276 x 231 mm. Brand New Book. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. Bookseller Inventory # AA39780078028854

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Marketing (Paperback) (ISBN: 007802885X / 0-07-802885-X)
Dhruv Grewal
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Book Description: 2012. Paperback. Book Condition: New. 3rd. 226mm x 20mm x 272mm. Paperback. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understan.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 464 pages. 1.016. Bookseller Inventory # 9780078028854

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M: Marketing (ISBN: 9780078028854)
Michael Levy
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Book Description: 2012. Paperback. Book Condition: New. This brand new copy of M: Marketing by Michael Levy should be with you within 6 or 7 working days for UK deliveries. International delivery varies by country. Simple no nonsense service from Wordery. Bookseller Inventory # 9780078028854

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M: Marketing (ISBN: 9780078028854)
Grewal, Dhruv
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Book Description: McGraw-Hill Education, 2012. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # CM-9780078028854

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M: Marketing (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv; Levy, Michael
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Book Description: McGraw-Hill/Irwin. PAPERBACK. Book Condition: New. 007802885X Special order direct from the distributor. Bookseller Inventory # ING9780078028854

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Marketing (Paperback) (ISBN: 007802885X / 0-07-802885-X)
Dhruv Grewal
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Book Description: 2012. Paperback. Book Condition: New. 3rd. 226mm x 20mm x 272mm. Paperback. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the custom.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 464 pages. 1.016. Bookseller Inventory # 9780078028854

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Marketing (Paperback) (ISBN: 007802885X / 0-07-802885-X)
Dhruv Grewal
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Book Description: 2012. Paperback. Book Condition: New. 3rd. 226mm x 20mm x 272mm. Paperback. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this .Shipping may be from our UK, US or Australian warehouse depending on stock availability. 464 pages. 1.016. Bookseller Inventory # 9780078028854

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