9780078028854

M: Marketing

Grewal, Dhruv; Levy, Michael

ISBN 10: 007802885X / 0-07-802885-X
ISBN 13: 9780078028854
Publisher: McGraw-Hill/Irwin
Publication Date: 2012
Binding: Softcover
Editorial Reviews:
Synopsis:
Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

 

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M: Marketing (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv;Levy, Michael
ISBN 10: 007802885X
ISBN 13: 9780078028854
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M: Marketing Format: Softcover (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv;Levy, Michael
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Marketing (ISBN: 9780078028854)
Grewal, Dhruv;Levy, Michael
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M: Marketing [Paperback] (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv;Levy, Michael
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M Marketing (ISBN: 9780078028854)
Grewal, Dhruv;Levy, Michael
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M: Marketing (Paperback) (ISBN: 9780078028854)
Grewal, Dhruv;Levy, Michael
ISBN 10: 007802885X
ISBN 13: 9780078028854
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Book Description: McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 3rd Revised edition. 276 x 231 mm. Brand New Book. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. Bookseller Inventory # AA39780078028854

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M: Marketing (Paperback) (ISBN: 9780078028854)
Grewal, Dhruv;Levy, Michael
ISBN 10: 007802885X
ISBN 13: 9780078028854
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 3rd Revised edition. 276 x 231 mm. Brand New Book. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. In their 3rd edition of M: Marketing , Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. Bookseller Inventory # AA39780078028854

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Grewal, Dhruv;Levy, Michael
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Book Description: McGraw-Hill Education, 2012. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # CM-9780078028854

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Marketing (Paperback) (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv;Levy, Michael
ISBN 10: 007802885X
ISBN 13: 9780078028854
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Book Description: Paperback. Book Condition: New. 3rd. 226mm x 20mm x 272mm. Paperback. This title adds Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understan.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 464 pages. 1.016. Bookseller Inventory # 9780078028854

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M: Marketing (ISBN: 007802885X / 0-07-802885-X)
Grewal, Dhruv;Levy, Michael
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ISBN 13: 9780078028854
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Book Description: McGraw-Hill/Irwin, 2012. Paperback. Book Condition: Brand New. 3rd edition. 464 pages. 10.70x8.90x0.50 inches. In Stock. Bookseller Inventory # __007802885X

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