9780132147552

E-Marketing (6th Edition)

Strauss, Judy; Frost, Raymond

ISBN 10: 0132147556 / 0-13-214755-6
ISBN 13: 9780132147552
Publisher: Prentice Hall
Publication Date: 2011
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.


Editorial reviews may belong to another edition of this title.
 

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E-Marketing (6th Edition) (ISBN: 0132147556 / 0-13-214755-6)
Strauss, Judy; Frost, Raymond
ISBN 10: 0132147556
ISBN 13: 9780132147552
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E-Marketing (6th Edition) (ISBN: 0132147556 / 0-13-214755-6)
Strauss, Judy; Frost, Raymond
ISBN 10: 0132147556
ISBN 13: 9780132147552
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E-Marketing (6th Edition) (ISBN: 0132147556 / 0-13-214755-6)
Strauss, Judy; Frost, Raymond
ISBN 10: 0132147556
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E-Marketing (6th Edition) (ISBN: 0132147556 / 0-13-214755-6)
Strauss, Judy; Frost, Raymond
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ISBN 13: 9780132147552
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Strauss, Judy; Frost, Raymond
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E-Marketing, 6th ed. (ISBN: 9780132147552)
Strauss, Judy; Frost, Raymond
ISBN 10: 0132147556
ISBN 13: 9780132147552
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Strauss, Judy; Frost, Raymond
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Strauss, Judy; Frost, Raymond
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E-Marketing, 6th ed. (ISBN: 9780132147552)
Strauss, Judy; Frost, Raymond
ISBN 10: 0132147556
ISBN 13: 9780132147552
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Strauss, Judy; Frost, Raymond
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