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9780132147552

E-Marketing (6th Edition)

Strauss, Judy; Frost, Raymond

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9780132147552: E-Marketing (6th Edition)

Traditional marketing coverage with an e-marketing twist.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.

The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

"synopsis" may belong to another edition of this title.

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9780132806466: E-Marketing

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9788120345010: E-Marketing

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