9780132323468

Strategic Management and Business Policy (11th Edition)

Wheelen, Thomas L.; Hunger, David L.

ISBN 10: 013232346X / 0-13-232346-X
ISBN 13: 9780132323468
Publisher: Prentice Hall
Publication Date: 2007
Binding: Hardcover
Editorial Reviews:
Synopsis:

This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field—from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location. This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. . For directors of strategic planning, competitive intelligence analysts, and strategic planners.

 

 

 

 

 

 

 


 

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Strategic Management and Business Policy (11th Edition) (ISBN: 013232346X / 0-13-232346-X)
Wheelen, Thomas L.;Hunger, David L.
ISBN 10: 013232346X
ISBN 13: 9780132323468
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Strategic Management and Business Policy (11th Edition) (ISBN: 013232346X / 0-13-232346-X)
Wheelen, Thomas L.;Hunger, David L.
ISBN 10: 013232346X
ISBN 13: 9780132323468
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Strategic Management and Business Policy Concepts and Cases (ISBN: 9780132323468)
Wheelen, Thomas L.;Hunger, David L.
ISBN 10: 013232346X
ISBN 13: 9780132323468
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