Marketing: An Introduction - Softcover

Armstrong, Gary; Kotler, Philip

9780132744034: Marketing: An Introduction
Softcover
ISBN 10: 0132744031 ISBN 13: 9780132744034
Publisher: Pearson College Div, 2012
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This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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  • PublisherPearson College Div
  • Publication date2012
  • ISBN 10 0132744031
  • ISBN 13 9780132744034
  • BindingPaperback
  • Number of pages506
  • Rating

Other Popular Editions of the Same Title

9780273767183: MARKETING : AN INTRODUCTION ED.11

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ISBN 10:  0273767186 ISBN 13:  9780273767183
Publisher: PEARSON, 2012
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  • 9780132744171: Marketing: An Introduction Student Value

    Pearso..., 2012
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