9780136015703

Strategic Management: Concepts and Cases (12th Edition)

David, Fred R.

ISBN 10: 0136015700 / 0-13-601570-0
ISBN 13: 9780136015703
Publisher: Prentice Hall
Publication Date: 2008
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

  For management professionals, small business owners and others involved in business.


Editorial reviews may belong to another edition of this title.
 

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Strategic Management: Concepts and Cases (12th Edition) (ISBN: 0136015700 / 0-13-601570-0)
David, Fred R.
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Strategic Management: Concepts and Cases (12th Edition) (ISBN: 0136015700 / 0-13-601570-0)
David, Fred R.
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ISBN 13: 9780136015703
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David, Fred R.
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David, Fred R.
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David, Fred R.
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