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9780136015703

Strategic Management: Concepts and Cases (12th Edition)

David, Fred R.

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9780136015703: Strategic Management: Concepts and Cases (12th Edition)

KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.

This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.

  For management professionals, small business owners and others involved in business.

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