9780136082996

Marketing Public Relations

Giannini, Gaetan T.

ISBN 10: 0136082998 / 0-13-608299-8
ISBN 13: 9780136082996
Publisher: Prentice Hall
Publication Date: 2009
Binding: Softcover
Editorial Reviews:
Synopsis:
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS
: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET
: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.


 

Marketing Public Relations: Search Results

1.
International Edition
International Edition
Marketing Public Relations (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: UK Bukstore (Perivale, London, ., United Kingdom)
Bookseller Rating: 4-star rating
Quantity Available: > 20

Book Description: Prentice Hall. PAPERBACK. Book Condition: New. 0136082998 Brand New SoftCover Book. This is an Premium International Edition with Same Contents as US Edition. ISBN & Cover of the book could be different. Buy with Confidence. Bookseller Inventory # INTL2PPC-136082998

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 22.11
Convert Currency
Shipping: US$ 0.00
From United Kingdom to U.S.A.
2.
International Edition
International Edition
Marketing Public Relations (ISBN: 9780136082996)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: University Bookstore (NEW DELHI, DL, India)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: 2009. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-PEA-ON-083

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 15.42
Convert Currency
Shipping: US$ 6.72
From India to U.S.A.
3.
International Edition
International Edition
Marketing Public Relations (ISBN: 9780136082996)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: booksdeck (San Jose, CA, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 2

Book Description: Book Condition: New. Brand new international edition textbook with identical content. No markings or any signs of usage. We ship all our orders from within the US and NOT from Asia!. Bookseller Inventory # 9780136082996

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 20.21
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
4.
International Edition
International Edition
Marketing Public Relations (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Soft cover. Book Condition: New. 1st Edition. Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by USPS/DHL worldwide express with Tracking Number. Books Printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBDB1466166

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 20.50
Convert Currency
Shipping: US$ 3.75
Within U.S.A.
5.
International Edition
International Edition
Marketing Public Relations (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: GREAT BOOKS DEAL (TALLAHASSEE, FL, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Soft cover. Book Condition: New. 1st Edition. Brand New, Softcover Black & White International Edition. GET IT FAST within 3-5 business days by FEDEX/UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # TBD09821466166

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 21.00
Convert Currency
Shipping: US$ 3.75
Within U.S.A.
6.
International Edition
International Edition
Marketing Public Relations (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: LOW COST_FAST SHIP (Scottsdale, AZ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Soft cover. Book Condition: New. FAST 2 to 3 day Shipment on Expedited option - Brand NEW - International Edition - 1ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked. Bookseller Inventory # N82

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 19.12
Convert Currency
Shipping: US$ 5.99
Within U.S.A.
7.
International Edition
International Edition
Marketing Public Relations (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: SpeedyShipBooks (Cleveland, OH, U.S.A.)
Bookseller Rating: 3-star rating
Quantity Available: 15

Book Description: Book Condition: New. *INTERNAITONAL EDITION BOOK *INTERNATIONAL EDITION, DIFFERENT ISBN and COVER IMAGE.Upgrade to Priority for faster shipping. Paper is of cheaper Quality as well as book materials/also book may be black and white or colour ,may have differences to us edition example chapter order and problems ect, no supplemental access card or online content may be available . condition. English language. Delivery take 3-7 business days. Customer satisfaction our priority. Bookseller Inventory # ABA10132

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 24.28
Convert Currency
Shipping: US$ 3.00
Within U.S.A.
8.
International Edition
International Edition
Marketing Public Relations (ISBN: 9780136082996)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: TEXTBOOKSZONE (New delhi, DL, India)
Bookseller Rating: 4-star rating
Quantity Available: 5

Book Description: Book Condition: Brand New. Brand New International Edition, Different ISBN and Front cover,have same content as US edition Excellent Quality with Shrink Wrap .English language.Perfect condition.Quick Delivery by Fedex and DHL.Please contact us for any questions regarding this book.!!. Bookseller Inventory # JulyTbz-9450

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 23.82
Convert Currency
Shipping: US$ 4.03
From India to U.S.A.
9.
International Edition
International Edition
Marketing Public Relations, 1e (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: Romtrade Corp. (Sterling Heights, MI, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 5

Book Description: Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20130802-18390

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 30.19
Convert Currency
Shipping: US$ 0.00
Within U.S.A.
10.
Marketing Public Relations Format: Paper (ISBN: 0136082998 / 0-13-608299-8)
Giannini, Gaetan T.
ISBN 10: 0136082998
ISBN 13: 9780136082996
Bookseller: INDOO (Avenel, NJ, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: > 20

Book Description: Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136082998

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 117.83
Convert Currency
Shipping: US$ 3.50
Within U.S.A.
View All Listings for this Book