9780136082996

Marketing Public Relations

Giannini, Gaetan T.

ISBN 10: 0136082998 / 0-13-608299-8
ISBN 13: 9780136082996
Publisher: Prentice Hall
Publication Date: 2009
Binding: Softcover
About this title:
Synopsis:
KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS
: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET
: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.


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Book Description: Pearson Education (US), United States, 2009. Paperback. Book Condition: New. 231 x 175 mm. Language: English Brand New Book. For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing.Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to â do Marketing Public Relationsâ in the real world. Bookseller Inventory # AAS9780136082996

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