KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.
KEY TOPICS: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring
MARKET: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: New. Brand new book. This is an international edition textbook with identical content as the US version. We ship all our orders from CA, USA and NOT from Asia! Choose expedited shipping for superfast delivery with tracking. Bookseller Inventory # 9780136082996
Book Description 2009. Soft cover. Book Condition: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # UN-PEA-ON-083
Book Description Soft cover. Book Condition: New. FAST 2 to 3 day Shipment when you select Expedited shipping - Brand NEW - International Edition - 1ed - SAME Contents as in US edition - SHRINKwrapped BOXpacked - 1 Day Handling - Shipping may be from the US or Asia depending on availability - Expedited Shipping in any case would be on 2 to 3 business day FAST Shipment Service. Bookseller Inventory # N82
Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB6490
Book Description Book Condition: Brand New. This is an International Edition,Different ISBN And Front Cover,Have Same Content As US Edition Excellent Quality With Shrink Wrap . English Language . Perfect Condition. Please Contact us For Any Questions Regarding This Book.!!. Bookseller Inventory # MayTbz-8189
Book Description Paperback. Book Condition: Brand New. This is an International Edition.Cover & ISBN may be different from US edition but Contents are the same as US Edition.Ships To US, Canada, UK, Germany, Australia, Japan,Italy, France By DHL And Delivered In 5-9 Days. Bookseller Inventory # 11May-8276
Book Description Book Condition: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying] New, This Is An International Edition. Print In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 434860
Book Description Book Condition: New. New Softcover International Edition, Printed in Black and White, , Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 3888
Book Description Book Condition: New. Brand New. Softcover International Edition. Same contents as US edition. Ships SAME or NEXT business day. We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20150103-15791
Book Description Pearson Education (US), 2009. Paperback. Book Condition: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # PJ-9780136082996