Top Marketplace offers for ISBN

9780136082996

Marketing Public Relations

Giannini, Gaetan T.

3.83 avg rating
( 6 ratings by GoodReads )
Not the book you're looking for? Search for all books with this author and title
9780136082996: Marketing Public Relations

KEY BENEFIT: Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools.

KEY TOPICS
: An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring

MARKET
: For readers interested in learning the theory and then how to apply it, in order to “do Marketing Public Relations” in the real world.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$
US$ 131.54

Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.

Destination, Rates & Speeds

Top Search Results from the AbeBooks Marketplace

1.

Giannini, Gaetan T. Author
Published by Pearson College Div (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Quantity Available: > 20
Seller
Paperbackshop-US
(Secaucus, NJ, U.S.A.)
Rating
[?]

Book Description Pearson College Div, 2009. PAP. Book Condition: New. New Book. Shipped from UK within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # PJ-9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 131.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Giannini, Gaetan T. Author
Published by Prentice Hall
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Quantity Available: > 20
Seller
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Prentice Hall. Book Condition: New. Brand New. Bookseller Inventory # 0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 133.55
Convert Currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, Rates & Speeds

3.

Giannini, Gaetan T. Author
Published by Pearson Education (US), United States (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2009. Paperback. Book Condition: New. 231 x 175 mm. Language: English Brand New Book. For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world. Bookseller Inventory # AAC9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 149.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Giannini, Gaetan T. Author
Published by Pearson Education (US), United States (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Pearson Education (US), United States, 2009. Paperback. Book Condition: New. 231 x 175 mm. Language: English Brand New Book. For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world. Bookseller Inventory # AAC9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 153.86
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Giannini, Gaetan T. Author
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: KEY BENEFIT : Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. KEY TOPICS : An Introduction to Marketing Public Relations; Marketing Public Relations and the Marketing Communications Mix; Marketing Public Relations and the Organization it Serves; The MPR Framework - Objectives, Target, Connectors, Message & Measure; About the Media; Non-Media Connectors and Word-of-Mouth; Building a Connectors List; The Press Kit and Press Release; Selling the Story; Social Media; Events; Experts and Interviews; Crisis Management; Planning and Measuring MARKET : For readers interested in learning the theory and then how to apply it, in order to "do Marketing Public Relations" in the real world. Bookseller Inventory # ABE_book_new_0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 161.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Giannini, Gaetan T. Author
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Paperback. Book Condition: New. book. Bookseller Inventory # 0136082998

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 161.41
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Giannini, Gaetan T. Author
Published by Prentice Hall
ISBN 10: 0136082998 ISBN 13: 9780136082996
New PAPERBACK Quantity Available: 1
Seller
Movie Mars
(Indian Trail, NC, U.S.A.)
Rating
[?]

Book Description Prentice Hall. PAPERBACK. Book Condition: New. 0136082998 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Bookseller Inventory # 4707285

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 161.38
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Giannini, Gaetan T. Author
Published by Pearson Education (US)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description Pearson Education (US). Paperback. Book Condition: new. BRAND NEW, Marketing Public Relations, Gaetan T. Giannini, For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world. Bookseller Inventory # B9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 171.58
Convert Currency

Add to Basket

Shipping: US$ 8.67
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Giannini, Gaetan T. Author
Published by Pearson College Div (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Paperback Quantity Available: 1
Seller
Media Mall
(Fyshwick, ACT, Australia)
Rating
[?]

Book Description Pearson College Div, 2009. Paperback. Book Condition: New. 17.14 x 22.86 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-21030401

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 172.60
Convert Currency

Add to Basket

Shipping: US$ 13.90
From Australia to U.S.A.
Destination, Rates & Speeds

10.

Giannini, Gaetan T. Author
Published by Prentice Hall (2009)
ISBN 10: 0136082998 ISBN 13: 9780136082996
New Softcover Quantity Available: > 20
Seller
Palexbooks
(Idyllwild, CA, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2009. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780136082996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 197.16
Convert Currency

Add to Basket

Shipping: US$ 3.00
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book