9780240812380

Record Label Marketing

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy

ISBN 10: 0240812387 / 0-240-81238-7
ISBN 13: 9780240812380
Publisher: Focal Press
Publication Date: 2009
Binding: Softcover
About this title:
Synopsis:

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.

Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com.

Record Label Marketing.
* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool
* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels
* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue
* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities
* Reveals how labels are managing within their transitional digital industry
* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry


From the Back Cover:

This second edition of Record Label Marketing continues its top reputation of being the most comprehensive look at the inner workings of record labels anywhere, showing how they connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, the authors carefully explain the components of the contemporary label's marketing plan and how it is executed. The book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also includes a valuable overview of the music industry and a companion website located at www.recordlabelmarketing.com.

Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool. * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels. * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue. * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities. * Reveals how labels are managing within their transitional digital industry. * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry.


About the Author:
Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

"About this title" may belong to another edition of this title.
 

Record Label Marketing: Search Results

1.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: Paperbackshop-US (Secaucus, NJ, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: > 20

Book Description: Focal Press, 2009. Paperback. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780240812380

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.75
Convert Currency
Shipping: US$ 3.99
Within U.S.A.
2.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: The Book Depository US (Slough, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English Brand New Book. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry. Bookseller Inventory # AA69780240812380

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 48.45
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
3.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: The Book Depository (Slough, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 10

Book Description: Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English Brand New Book. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry. Bookseller Inventory # AA69780240812380

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 49.77
Convert Currency
Shipping: FREE From United Kingdom to U.S.A.
4.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: C. Clayton Thompson - Bookseller (BOONE, NC, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Focal Press. Book Condition: BRAND NEW. BRAND NEW Softcover-448pp- A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 1535721

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 49.94
Convert Currency
Shipping: FREE Within U.S.A.
5.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: firstbookstore (New Delhi, India)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # USANY-30081

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 51.63
Convert Currency
Shipping: FREE From India to U.S.A.
6.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: EBOOKSTORE2010 (New Delhi, ND, India)
Bookseller Rating: 5-star rating
Quantity Available: 2

Book Description: Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB43819

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 54.10
Convert Currency
Shipping: FREE From India to U.S.A.
7.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: Books2Anywhere (Fairford, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Focal Pr, 2009. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # GB-9780240812380

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 41.17
Convert Currency
Shipping: US$ 13.33
From United Kingdom to U.S.A.
8.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: Romtrade Corp. (STERLING HEIGHTS, MI, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 2

Book Description: Book Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # 20150103-30081

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 54.87
Convert Currency
Shipping: FREE Within U.S.A.
9.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: Book Deals (Lewiston, NY, U.S.A.)
Bookseller Rating: 4-star rating
Quantity Available: 1

Book Description: Focal Press, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This book covers everything you need to know if you are going to do marketing in the industry. By the time you finish reading Record Label Marketing you'll be able to create your own marketing plan for your own CD." - Clyde Rolston. Bookseller Inventory # ABE_book_new_0240812387

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 57.46
Convert Currency
Shipping: FREE Within U.S.A.
10.

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy
ISBN 10: 0240812387
ISBN 13: 9780240812380
Bookseller: TEXTBOOKSZONE (NEW DELHI, India)
Bookseller Rating: 4-star rating
Quantity Available: 10

Book Description: Book Condition: Brand New. This is an Original US Edition, With ShrinkWrap. Perfect condition.Please contact us for any questions regarding this book.!!. Bookseller Inventory # MarchTbz-64159

Bookseller & Payment Information | More Books from this Seller | Ask Bookseller a Question

Add Book to Shopping Basket
Price: US$ 57.48
Convert Currency
Shipping: FREE From India to U.S.A.
View All Listings for this Book