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9780240812380

Record Label Marketing

Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author

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Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry.

Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com.

Record Label Marketing.
* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool
* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels
* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue
* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities
* Reveals how labels are managing within their transitional digital industry
* Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

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From the Back Cover:

This second edition of Record Label Marketing continues its top reputation of being the most comprehensive look at the inner workings of record labels anywhere, showing how they connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, the authors carefully explain the components of the contemporary label's marketing plan and how it is executed. The book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also includes a valuable overview of the music industry and a companion website located at www.recordlabelmarketing.com.

Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool. * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels. * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue. * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities. * Reveals how labels are managing within their transitional digital industry. * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry.

About the Author:

Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, also published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career work has included radio, TV, political management, and the music business.

"About this title" may belong to another edition of this title.

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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English Brand New Book. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry. Bookseller Inventory # AA69780240812380

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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Book Description Taylor Francis Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 2nd Revised edition. 231 x 188 mm. Language: English Brand New Book. Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry. Bookseller Inventory # AA69780240812380

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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Book Description Focal Press, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This book covers everything you need to know if you are going to do marketing in the industry. By the time you finish reading Record Label Marketing you'll be able to create your own marketing plan for your own CD." - Clyde Rolston. Bookseller Inventory # ABE_book_new_0240812387

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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Book Description Taylor & Francis Ltd. Okt 2009, 2009. Taschenbuch. Book Condition: Neu. 235x192x27 mm. Neuware - Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at recordlabelmarketing.com. Record Label Marketing. Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels Offers insight into how successful labels use videos, promotional touring, and special products to build revenue Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities Reveals how labels are managing within their transitional digital industry Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities Gives vital information on label publicity, advertising, retail distribution and marketing research. 424 pp. Englisch. Bookseller Inventory # 9780240812380

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Macy, Amy; Hutchison, Tom; Allen, Paul; Hutchison, Tom; Allen, Paul; Macy, Amy Author
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Book Description Focal Press, 2009. Paperback. Book Condition: New. Brand New Book. Shipping: Once your order has been confirmed and payment received, your order will then be processed. The book will be located by our staff, packaged and despatched to you as quickly as possible. From time to time, items get mislaid en route. If your item fails to arrive, please contact us first. We will endeavour to trace the item for you and where necessary, replace or refund the item. Please do not leave negative feedback without contacting us first. All orders will be dispatched within two working days. If you have any quesions please contact us. Bookseller Inventory # V9780240812380

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