ISBN 10: 0314012206 / 0-314-01220-6
ISBN 13: 9780314012203
Publisher: West Group
Publication Date: 1993
Editorial Reviews for this title:
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
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