Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
"synopsis" may belong to another edition of this title.
A native of the Chicago area, William G. Zikmund was a professor of marketing at Oklahoma State University and died shortly after completing the eighth edition. He received a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Before beginning his academic career, Professor Zikmund worked in marketing research for Conway/Millikin Company (a marketing research supplier) and Remington Arms Company (an extensive user of marketing research). Professor Zikmund also has served as a marketing research consultant to several business and nonprofit organizations. During his academic career, Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, ranging from the Journal of Marketing to the Accounting Review to the Journal of Applied Psychology. In addition to Exploring Marketing Research, Professor Zikmund authored Essentials of Marketing Research, Business Research Methods, Marketing, Effective Marketing, and a work of fiction, A Corporate Bestiary. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educatorsí Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the Journal of Marketing Education, Marketing Education Review, Journal of the Academy of Marketing Science, and Journal of Business Research.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub. Book Condition: New. 0324320876 International Edition, Brand New, Paperback Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 4-7 business days.We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified.We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # UM14_9780324320879
Book Description Book Condition: New. International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # HU14_9780324320879
Book Description Softcover. Book Condition: New. 3rd edition. Brand New, SoftcoverBlack & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design fromUSedition.[Please Read Carefully Before Buying]Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales inUSAand Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition inNorth America. We may ship the books fromIndiaor other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # GBD102512
Book Description South-Western College Pub, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0324320876
Book Description South-Western College Pub, 2006. Paperback. Book Condition: New. 003. Bookseller Inventory # DADAX0324320876
Book Description South-Western College Pub, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0324320876
Book Description South-Western College Pub, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110324320876
Book Description Cengage South-Western. Soft cover. Book Condition: New. New, 3rd Edition, Color Print, International Edition . UPS, FedEx, DHL delivery. Takes only 3-5 business days.Premium quality books. Bookseller Inventory # 0324320876
Book Description South-Western College Pub. PAPERBACK. Book Condition: New. 0324320876 New Condition. Bookseller Inventory # NEW4.0153149