9780324599343

Basic Marketing Research (Book Only)

Churchill, Gilbert A.; Brown, Tom J.; Suter, Tracy A.

ISBN 10: 032459934X / 0-324-59934-X
ISBN 13: 9780324599343
Publisher: South-Western College Pub
Publication Date: 2009
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Editorial reviews may belong to another edition of this title.
 

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Basic Marketing Research (ISBN: 9780324599343)
Churchill, Gilbert A.;Brown, Tom J.;Suter, Tracy A.
ISBN 10: 032459934X
ISBN 13: 9780324599343
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Basic Marketing Research (Book Only) (ISBN: 032459934X / 0-324-59934-X)
Churchill, Gilbert A.;Brown, Tom J.;Suter, Tracy A.
ISBN 10: 032459934X
ISBN 13: 9780324599343
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Basic Marketing Research (Book Only) (ISBN: 032459934X / 0-324-59934-X)
Churchill, Gilbert A.;Brown, Tom J.;Suter, Tracy A.
ISBN 10: 032459934X
ISBN 13: 9780324599343
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