Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
"synopsis" may belong to another edition of this title.
Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. Previously, she was the Senior Associate Dean for Owen (2008-2010) and Professor of Marketing at Kellogg (Northwestern, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). She received her MS in Statistics and MA and PhD in Quantitative Psychology from the University of Illinois at Urbana-Champaign and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Strategy, Marketing Research, Marketing Models, Services Marketing, and New Products to MBA students and undergraduates and multivariate statistics and methodological topics in PhD seminars. Dr. Iacobucci served as editor of the Journal of Consumer Research and the Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management (Thomson) and Mediation Analysis (Sage) and coauthor on Churchill's lead text on Marketing Research (Thomson). She has taught internationally and has consulted for companies such as AT&T, Yamaha, and Hewlett-Packard.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub. Book Condition: New. 0324784430 International Edition, Brand New, Paperback, Same Contents as U.S Edition, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. U.S. Courts have asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. We can ship to PO Box, APO , FPO Address. Customer satisfaction guaranteed. Bookseller Inventory # M15_9780324784435
Book Description Softcover. Book Condition: New. 1st edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB31476056
Book Description Softcover/Paperback. Book Condition: New. International Edition, Brand New, Paperback, Same Contents, Title, Author and Edition as U.S version. ISBN and Cover design may differ. ALL ORDERS SHIPPED VIA EXPEDITED DELIVERY ONLY ACROSS WORLD. Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx/Aramex. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD is not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # UN9780324784435
Book Description South-Western College Pub. Paperback. Book Condition: New. Bookseller Inventory # DADAX0324784430
Book Description South-Western College Pub, 2009. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0324784430
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97803247844351.0
Book Description Paperback. Book Condition: BRAND NEW. NEW Book in Mint Condition -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0324784430BN
Book Description South-Western College Pub, 2009. Paperback. Book Condition: New. Bookseller Inventory # 10695555