9780324788440

Exploring Marketing Research (with Qualtrics Printed Access Card and DVD)

Zikmund, William G.; Babin, Barry J.

ISBN 10: 0324788444 / 0-324-78844-4
ISBN 13: 9780324788440
Publisher: Cengage Learning
Publication Date: 2009
Binding: Hardcover
Editorial Reviews:
Synopsis:
EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

 

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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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International Edition
International Edition
Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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International Edition
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Exploring Marketing Research (ISBN: 9780324788440)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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Book Description: Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION **** BOOK ONLY. This book is color printed. High Quality same contents as US ed Except for ISBN & Cover different from the website. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. I. Bookseller Inventory # I9780324788440

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International Edition
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Exploring Marketing Research (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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Book Description: Cincinnati, Ohio, U.S.A.: South-Western Pub, 2009. Soft cover. Book Condition: New. 5th or later Edition. New, 10th Edition, Color Print,International Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0324788444

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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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Book Description: Cengage Learning 2009-03-04, 2009. Hardcover. Book Condition: New. 0324788444 CONTENTS SAME AS STUDENT EDITION, but may have instructor notes and/or publisher markings. REVIEW COPY. May not include student CD or access code. BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z0324788444ZN

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Zikmund, William G.;Babin, Barry J.
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Exploring Marketing Research (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
ISBN 10: 0324788444
ISBN 13: 9780324788440
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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
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ISBN 13: 9780324788440
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Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (ISBN: 9780324788440)
Zikmund, William G.;Babin, Barry J.
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Exploring Marketing Research (with Qualtrics Card) Format: Bound Book (ISBN: 0324788444 / 0-324-78844-4)
Zikmund, William G.;Babin, Barry J.
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