PR!: A Social History of Spin - Hardcover

Ewen, Stuart

Hardcover

ISBN 10: 0465061680 ISBN 13: 9780465061686

Publisher: Basic Books, 1996

Synopsis

Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

About this title

Review:

As "spin" assumes an omnipresent role in contemporary discourse, chasing out frank or direct speech with buzzwords and carefully weighted terminology, the time is ripe for a study of the industry that started it all. Stuart Ewen has written an exhaustive study of public relations that traces the evolution of PR throughout the 20th century, from the history of early advertising to its role in politics and "corporate communications." PR! is a book not just for industry types or communications majors, it contains thoughtful reflections on the impact of manufactured media on our culture and democracy, topics relevant to all.

About the Author:

Stuart Ewen is Professor of Media Studies and Chair of the Department of Communications at Hunter College.

About this edition

• Publisher: Basic Books
• Publication date: 1996
• ISBN 10: 0465061680
• ISBN 13: 9780465061686
• Binding: Hardcover
• Edition number: 1
• Number of pages: 496