9780470074268

Designing Effective Instruction

Morrison, Gary R.; Ross, Steven M.; Kemp, Jerrold E.

ISBN 10: 0470074264 / 0-470-07426-4
ISBN 13: 9780470074268
Publisher: Wiley
Publication Date: 2006
Binding: Softcover
Editorial Reviews:
Synopsis:
This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both.

Review:
A highly effective model for instructional design that works in any setting

Whether you are designing instructional programs for the business environment, an elementary school, or higher education, you’ll find the proven instructional design strategies you need in this Fifth Edition of DESIGNING EFFECTIVE INSTRUCTION.

Updated and revised, the Fifth Edition equips you with practical skills for successful instructional design. The authors balance theory and application, and borrow from many different disciplines and approaches, including both behavioral and cognitive approaches. The result is an easy-to-follow, highly effective model, flexible enough to accommodate many different needs and objectives.

Features:

  • Maintains an appropriate balance between theory and application with a clear, easy-to-follow presentation.
  • Presents an eclectic and highly flexible model that can be adapted for use in a variety of settings and situations.
  • Incorporates Expert Edge contributions from leading practitioners and scholars offering further insight into the instructional design process.
  • Numerous examples, based on the authors' experiences in business, higher education, and K-12 education, emphasize the practical application of the instructional design process.

Collaborative input from leading practitioners and scholars provide insights to the instructional design process through Expert Edge contributions

  • Includes real-world insights from practicing instructional designers from around the world who share their own knowledge, successes, and failures.
  • Realistic problems challenge you to apply and expand your knowledge.
  • Presents practice “here’s how it’s done” guidance on each element of the instructional design process.

From the Back Cover

 

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Designing Effective Instruction [Paperback] (ISBN: 0470074264 / 0-470-07426-4)
Morrison, Gary R.;Ross, Steven M.;Kemp, Jerrold E.
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Morrison, Gary R.;Ross, Steven M.;Kemp, Jerrold E.
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Morrison, Gary R.;Ross, Steven M.;Kemp, Jerrold E.
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Morrison, Gary R.;Ross, Steven M.;Kemp, Jerrold E.
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