9780495016540

Biology: Today and Tomorrow with Physiology (with CengageNOW, Personal Tutor, InfoTrac 1-Semester, iLrn Printed Access Card)

Starr, Cecie; Evers, Christine A.; Starr, Lisa

ISBN 10: 0495016543 / 0-495-01654-3
ISBN 13: 9780495016540
Publisher: Brooks Cole
Publication Date: 2006
Binding: Softcover
About this title:
Synopsis:
Cecie Starr is the most successful author in non-majors biology because of her clear and engaging writing, trend-setting art, and unparalleled media. BIOLOGY TODAY AND TOMORROW, her most concise text, provides a precise, issues-oriented approach and "solves" some of the toughest course challenges: engaging students, linking concepts from chapter to chapter, easily monitoring students' progress and simplifying lecture prep. Show students how biology matters: opening each chapter with engaging essays on hot issues and related online voting, the text highlights the connections between biology and real-life. Online exercises promote critical thinking about issues students will face as consumers, parents and citizens. Link concepts from chapter to chapter: since students have a difficult time linking concepts, the authors created a new "linking" tool. A list at the start of each chapter reminds students of related topics that were explained earlier. Within chapters, a key icon identifies cross-references to relevant sections in earlier chapters. As students work through the text, they see how topics build upon one another. Monitor students' progress with ease: BiologyNow? offers diagnostic quizzes with automatically graded results that flow directly into your instructor grade book (iLrn, WebCT or BlackBoard). And, to assess students' progress instantly with in-class quizzes and polls, you can use JoinIn on TurningPoint content and software. Enjoy easier lecture prep: The new PowerLecture tool integrates all electronic chapter assets - art, photos, animations, videos, links to InfoTrac articles, web links, bulleted text slides, and everything else you need into each chapter's lecture slides. This "buffet" of media resources-arranged by chapter section-is at your fingertips.

About the Author:
For the past two decades, Cecie Starr has been known as one of the best-selling biology textbook authors. Her texts, appreciated for their clarity in both the written word and the visual representation of biological concepts, include multiple editions of Biology: the Unity and Diversity of Life, Biology: Concepts and Applications, and Biology Today and Tomorrow. Her original dream was to become an architect. Instead of building houses, she now builds, with care and attention to detail, incredible texts based on this philosophy: "I invite students into a chapter through an intriguing story. Once inside, they get the great windows that biologists construct on the world of life. Biology is not just another house. It is a conceptual mansion. I hope to do it justice."

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