Top Marketplace offers for ISBN

9780495050285

Public Relations Cases

Hendrix, Jerry A.; Hayes, Darrell C. Author

Not the book you're looking for? Search for all books with this author and title
9780495050285: Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

"synopsis" may belong to another edition of this title.

About the Author:

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Hendrix, Jerry A.; Hayes, Darrell C. Author
Published by Cengage Learning (2006)
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Cengage Learning, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Bookseller Inventory # ABE_book_new_0495050288

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.71
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Hendrix, Jerry A.; Hayes, Darrell C. Author
Published by Wadsworth Publishing
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Paperback Quantity Available: 1
Seller
ExtremelyReliable
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Wadsworth Publishing. Paperback. Book Condition: New. Bookseller Inventory # DADAX0495050288

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.74
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Hendrix, Jerry A.; Hayes, Darrell C. Author
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97804950502851.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 40.22
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Hendrix, Jerry A.; Hayes, Darrell C. Author
Published by Cengage Learning
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Paperback Quantity Available: 2
Seller
Murray Media
(MIAMI SHORES, FL, U.S.A.)
Rating
[?]

Book Description Cengage Learning. Paperback. Book Condition: New. Bookseller Inventory # P110495050288

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.02
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Hendrix, Jerry A.; Hayes, Darrell C. Author
Published by Thomson Wardsworth (2006)
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Softcover Quantity Available: 5
International Edition
Seller
BookWormUSA
(Klang, Selangor, Malaysia)
Rating
[?]

Book Description Thomson Wardsworth, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0839TMPubliRelatioHendrix]. Bookseller Inventory # 049505028801906

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 89.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Hendrix, Jerry A.; Hayes, Darrell C. Author
Published by Thomson Wardsworth (2006)
ISBN 10: 0495050288 ISBN 13: 9780495050285
New Softcover Quantity Available: 5
International Edition
Seller
Bestbuy Textbooks Australia
(Melbourne, VIC, Australia)
Rating
[?]

Book Description Thomson Wardsworth, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0839TMPubliRelatioHendrix]. Bookseller Inventory # 049505028801906

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.37
Convert Currency

Add to Basket

Shipping: US$ 37.00
From Australia to U.S.A.
Destination, Rates & Speeds