9780495050285

Public Relations Cases

Hendrix, Jerry A.; Hayes, Darrell C.

ISBN 10: 0495050288 / 0-495-05028-8
ISBN 13: 9780495050285
Publisher: Cengage Learning
Publication Date: 2006
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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Hendrix, Jerry A.; Hayes, Darrell C.
ISBN 10: 0495050288
ISBN 13: 9780495050285
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Book Description: Cengage Learning, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Bookseller Inventory # ABE_book_new_0495050288

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Hendrix, Jerry A.; Hayes, Darrell C.
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Hendrix, Jerry A.; Hayes, Darrell C.
ISBN 10: 0495050288
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Book Description: Thomson Wardsworth, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0839TMPubliRelatioHendrix]. Bookseller Inventory # 049505028801906

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Hendrix, Jerry A.; Hayes, Darrell C.
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ISBN 13: 9780495050285
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Book Description: Thomson Wardsworth, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0839TMPubliRelatioHendrix]. Bookseller Inventory # 049505028801906

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