The Other Guy Blinked and other Dispatches from the Cola Wars - Softcover
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
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- PublisherBantam
- Publication date1987
- ISBN 10 0553266322
- ISBN 13 9780553266320
- BindingMass Market Paperback
- Number of pages280
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The Other Guy Blinked and other Dispatches from the Cola Wars
Published by
Bantam
(1987)
ISBN 10: 0553266322
ISBN 13: 9780553266320
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Mass Market Paperback
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