9780675221627

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

McKenzie, James F.; Jurs, Jan L.

ISBN 10: 0675221625 / 0-675-22162-5
ISBN 13: 9780675221627
Publisher: Macmillan Pub Co
Publication Date: 1992
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." -Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale

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McKenzie, James F.; Jurs, Jan L.
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ISBN 13: 9780675221627
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McKenzie, James F.; Jurs, Jan L.
ISBN 10: 0675221625
ISBN 13: 9780675221627
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