About this title:
Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field. "I too just took the CHES exam in April and passed...What I found to be most helpful was reading over "Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (4th Ed.)" by Mckenzie, Neiger, & Smeltzer. I think it would give individuals who have been out of school for a while a good "refresher" on not only the terminology, but also core concepts." -Joseph D. Visker, MS,CHES, Department of Health Education & Recreation Southern Illinois University, Carbondale
About the Author:
Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing. Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute. Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
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