9780749451080

Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice)

Gregory, Anne

ISBN 10: 0749451084 / 0-7494-5108-4
ISBN 13: 9780749451080
Publisher: Kogan Page
Publication Date: 2010
Binding: Softcover
Editorial Reviews for this title:
Synopsis:

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of a program in a structured way to benefit both the organization and its clients. 

Practical and easy to read, this book demonstrates a 12-point plan for ensuring success and covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. By using the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them. 

Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. For free online support material go to: 

www.koganpage.com/PlanningAndManaingPublicRelationsCampaigns

Editorial reviews may belong to another edition of this title.
 

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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice) (ISBN: 0749451084 / 0-7494-5108-4)
Gregory, Anne
ISBN 10: 0749451084
ISBN 13: 9780749451080
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Book Description: Kogan Page. PAPERBACK. Book Condition: New. 0749451084 Brand New Paperback/Softcover edition.This is an international edition book.In some instances these books may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code-CD is not provided for these editions .We may ship the books from multiple warehouses including India,USA,UK and Singapore. Bookseller Inventory # 9780749451080

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Gregory, Anne
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3. Planning And Managing Public Relations Campaigns (ISBN: 0749451084 / 0-7494-5108-4)
Gregory, Anne
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Planning and Managing Public Relations Campaigns: A Strategic Approach (PR in Practice) (ISBN: 9780749451080)
Gregory, Anne
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Gregory, Anne
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Book Description: Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 3rd Revised edition. 233 x 156 mm. Language: English Brand New Book ***** Print on Demand *****. Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and, evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. Bookseller Inventory # APC9780749451080

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Planning and Managing Public Relations Campaigns: A Strategic Approach (Paperback) (ISBN: 9780749451080)
Gregory, Anne
ISBN 10: 0749451084
ISBN 13: 9780749451080
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Book Description: Kogan Page Ltd, United Kingdom, 2010. Paperback. Book Condition: New. 3rd Revised edition. 233 x 156 mm. Language: English Brand New Book ***** Print on Demand *****.Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; and, evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. Bookseller Inventory # APC9780749451080

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Gregory, Anne
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Book Description: Kogan Page. Paperback. Book Condition: New. This item is printed on demand. Paperback. 200 pages. Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and ManagingPublic Relations Campaigns provides a blueprint for all practitioners, with examples and case studies ranging from The Olympic Bid to manage the ongoing development of aprogram in a structured way to benefit both the organization and its clients. Practical and easy to read, this book demonstrates a 12-point plan for ensuring successand covers many vital areas including: the role of public relations in organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review. Byusing the techniques present here, and with free supporting online material, public relations practitioners will be able to drive events rather than be driven by them. Endorsed by the Chartered Institute of Public Relations, this book is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process. For free online support material go to: www. koganpage. comPlanningAndManaingPublicRelationsCampaigns This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9780749451080

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