Write to the Top: Writing for Corporate Success - Softcover
The Write to the Top process helps you write clear, reader-centered documents that drive action and get results.
Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.
Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.
Put The Six Steps to Reader-Centered Writing® to work to help you
· sell your ideas or services more effectively
· write up to twice as fast and save time for your busy readers, too
· break through writer’s block
· target your readers’ needs
· demonstrate your leadership in writing
· design documents for visual impact and easier navigation
· improve your ability to think strategically, propose solutions, and speed up decision making
Productivity—it’s vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale.
Quality—when you receive a business document, e-mail, letter, report, or proposal, do you immediately know what it’s about? Do you know what you’re supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process.
Put The Six Steps to Reader-Centered Writing® to work to help you
· sell your ideas or services more effectively
· write up to twice as fast and save time for your busy readers, too
· break through writer’s block
· target your readers’ needs
· demonstrate your leadership in writing
· design documents for visual impact and easier navigation
· improve your ability to think strategically, propose solutions, and speed up decision making
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From the Inside Flap:
Now reorganized into an easy-to-follow, six step approach to effective writing for every business communication format.
About the Author:
Deborah Dumaine is a bestselling author and expert writer who has pioneered improvement in the quality of business writing. She is the founder of Better Communications and has been setting the standard for corporate writing, sharing her strategies in the book Business Communication. Dumaine received both her undergraduate and graduate degrees from Smith College.
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- PublisherRandom House Trade Paperbacks
- Publication date2004
- ISBN 10 0812968980
- ISBN 13 9780812968989
- BindingPaperback
- Edition number3
- Number of pages312
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Book Description Paperback. Condition: new. Paperback. The Write to the Top process helps you write clear, reader-centered documents that drive action and get results. Productivityits vital to corporate and personal success. Yet business people spend countless hours deciphering vague and rambling written messages. The results: information overload, sluggish operations, delayed decisions, and plummeting morale. Qualitywhen you receive a business document, e-mail, letter, report, or proposal, do you immediately know what its about? Do you know what youre supposed to do about it? When you send messages, do your readers act on them? They quickly will, if you use the proven Write to the Top process. Put The Six Steps to Reader-Centered Writing to work to help you sell your ideas or services more effectively write up to twice as fast and save time for your busy readers, too break through writers block target your readers needs demonstrate your leadership in writing design documents for visual impact and easier navigation improve your ability to think strategically, propose solutions, and speed up decision making Thoroughly updated and revised, this practical guide to the art of corporate writing explains how to create materials for any business needs, covering the basics of grammar, editing, e-mail, PowerPoint presentations, proposals, Web content, and more. Original. 15,000 first printing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780812968989
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