Radio: A Complete Guide to the Industry (Media Industries) - Hardcover
From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio’s history from the early experiments with wireless to today’s satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and how all the pieces fit together. The book also includes some brief interviews from working professionals for more perspective. Richter explains how ratings work, gives an overview of the major industry players, and guides readers through FCC regulations and other ethical and legal issues that impact radio.
Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.
Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.
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From the Back Cover:
William A. Richter does a superb job of introducing readers to radio from the early developments of broadcasting to the present challenges facing the industry. This is an excellent book for anyone interested in the many facets of the radio industry, and an ideal guide for those considering a career in broadcasting. As a broadcast veteran myself, I thoroughly enjoyed Richter’s book. I look forward to using this text in my own classes." —Patrick J. McConnell, University of North Carolina, Charlotte
About the Author:
"William A. Richter has packed this wide-ranging, highly readable book with everything you ever wanted to know about the radio industry, and more! It should be required reading for anyone contemplating a career in radio." —Bruce DuMont, Founder and Director of the Museum of Broadcast Communication and the Radio Hall of Fame
William A. Richter is Professor of Communication at Lenoir-Rhyne College in Hickory, North Carolina. He received his B.A. in radio from Columbia College, Chicago, his M.S. in mass communication from Arkansas State University, Jonesboro, and his Ph.D. in communications from the University of Tennessee, Knoxville. Richter has more than twenty years experience in radio and TV and has worked as a morning drive DJ, a program director, and a salesperson.
"About this title" may belong to another edition of this title.
- PublisherPeter Lang Inc., International Academic Publishers
- Publication date2006
- ISBN 10 0820488348
- ISBN 13 9780820488349
- BindingHardcover
- Number of pages285
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