9780865475878

Cradle to Cradle: Remaking the Way We Make Things

;

ISBN 10: 0865475873 / 0-86547-587-3
ISBN 13: 9780865475878
Publisher: North Point Pr
Publication Date: 2002
Binding: Softcover
Editorial Reviews:
Synopsis:
"Reduce, reuse, recycle" goes the battle cry of the ecology movement; in other words, do more with less in order to be "eco-efficent." As William McDonough and Michael Braungart argue in this provocative, visionary book, this approach tends to perpetuate rather than challenge the industrial paradigm that got us into such serious environmental trouble in the first place. We continue to rely on linear, one way, "cradle to grave" systems of production that, however unintentionally, are designed to cast off as much as 90 percent of the materials they use as waste, much of it toxic: "eco-efficiency" attempts only to make these old, destructive systems less so, a fatally limited goal.
McDonough and Braungart call into question the notion that human industry must inevitably damage the natural world. They propose a new paradigm for the making of things, taking as their model nature itself, which, as they point out, is highly industrious, productive, and creative even "inefficient" but also extraordinarily effective. Drawing on the designs they have devised for everything from carpeting to corporate campuses, they ground their principles in practice and make an exciting, viable case for change.

Review:
"A readable, provocative treatise that "gets outside the box" in a huge way. Timely and inspiring."

Kirkus, 02/01/2002

 

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Cradle to Cradle (ISBN: 9780865475878)
McDonough, William;Braungart, Michael
ISBN 10: 0865475873
ISBN 13: 9780865475878
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Cradle to Cradle: Remaking the Way We Make Things (ISBN: 9780865475878)
McDonough, William;Braungart, Michael
ISBN 10: 0865475873
ISBN 13: 9780865475878
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Cradle to Cradle: Remaking the Way We Make Things (Hardback) (ISBN: 9780865475878)
McDonough, William;Braungart, Michael
ISBN 10: 0865475873
ISBN 13: 9780865475878
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Book Description: RODALE PRESS, United States, 2003. Hardback. Book Condition: New. 203 x 127 mm. Brand New Book. A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, waste equals food is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as biological nutrients that safely re-enter the environment or as technical nutrients that circulate within closed-loop industrial cycles, without being downcycled into low-grade uses (as most recyclables now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Bookseller Inventory # ABZ9780865475878

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Cradle to Cradle: Remaking the Way We Make Things (Hardback) (ISBN: 9780865475878)
McDonough, William;Braungart, Michael
ISBN 10: 0865475873
ISBN 13: 9780865475878
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: RODALE PRESS, United States, 2003. Hardback. Book Condition: New. 203 x 127 mm. Brand New Book. A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, waste equals food is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as biological nutrients that safely re-enter the environment or as technical nutrients that circulate within closed-loop industrial cycles, without being downcycled into low-grade uses (as most recyclables now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. Bookseller Inventory # ABZ9780865475878

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McDonough, William;Braungart, Michael
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McDonough, William;Braungart, Michael
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McDonough, William;Braungart, Michael
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McDonough, William;Braungart, Michael
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Book Description: Paperback. Book Condition: New. 131mm x 17mm x 200mm. Paperback. A manifesto for a radically different philosophy and practice of manufacture and environmentalism Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.553. Bookseller Inventory # 9780865475878

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