9780866123563

Convention Management and Service

Milton T. Astroff, James R. Abbey

ISBN 10: 0866123563 / 0-86612-356-3
ISBN 13: 9780866123563
Publisher: Amer Hotel & Motel Assn
Publication Date: 2011-01-01
Binding: Softcover
Editorial Reviews:
Synopsis:

This textbook provides readers with the most current and comprehensive coverage of the convention industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The eighth edition offers expanded coverage of key industry trends, including the greening of meetings, new technology applications, social media, and the popularity of second-tier cities. There is an increased global perspective with international examples from Canada, Asia, and Europe; new special interest boxes featuring boutique hotels, positioning of conference centers, meeting rooms of the future, and a day in the life of a convention service manager; as well as new charts, graphs, interviews, examples, and Internet exercises to give readers insight into situations they will encounter on the job. Milton T. Astroff, Marketing Consultant James R. Abbey, CHA, Ph.D., University of Nevada, Las Vegas ©2011; 18 chapters, Softbound ISBN 978-0-86612-356-3 - See more at: https://www.ahlei.org/Products/Books/Convention-Management-and-Service/#sthash.bKG8JZwr.dpuf


 
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Convention Management and Service (ISBN: 0866123563 / 0-86612-356-3)
Astroff, Milton T.; Abbey, James R.
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Milton T. Astroff, James R. Abbey
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Book Description: Educational Institute of American Hotel Motel Association, United States, 2011. Hardback. Book Condition: New. 8th. 254 x 178 mm. Brand New Book. Bookseller Inventory # AAS9780866123563

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Astroff, Milton T./ Abbey, James R.
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Milton T Astroff
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