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9781111138011

The Graphic Designer's Digital Toolkit: A Project-Based Introduction to Adobe Photoshop CS5, Illustrator CS5 & InDesign CS5 (Adobe Creative Suite)

Wood, Allan Author

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Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised fifth edition of THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT provides comprehensive overview of Macintosh OS X Leopard and Windows 7 operating systems, design fundamentals, and the "Big 3" digital design programs used in the graphics industry today: Adobe Illustrator CS5, Adobe Photoshop CS5, and Adobe InDesign CS5. The book examines the essential features of each, then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the hands on opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. All files needed for projects and tutorials are found on the accompanying text CD.

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About the Author:

Allan Wood served 12 years as an Assistant Professor and Program Chair of the Graphic Design and Professional Photography degree programs at McIntosh College in New Hampshire, until its closure a couple of years ago. He currently teaches a full load of college level courses independently as an adjunct Professor in digital media and business at New Hampshire's Great Bay College and Manchester Community College, along with an online multimedia course each semester for DeVry. Allan recently was awarded a second place standing for Educator of the Year in the Computer Design: Graphics and Photography category among 80 colleges participating. Mr. Wood is a member of the New Hampshire Professional Photographer's Association and the National Association of Photoshop Professionals. His images have appeared in national greeting cards, calendars, and catalogs, and on a variety of Websites. He holds a Master's degree in Instructional Design and Online Learning, sits on academic advisory committees for digital media and computer technology departments, and is a beta tester for Adobe products.

About the Author:

Allan Wood is an Assistant Professor in digital media, photography, and graphic design, teaching throughout New Hampshire at Great Bay Community College, Manchester Community College, University of New Hampshire, McIntosh College, and DeVry University (online). An award-winning teacher, he is also the Program Chair in Graphic Design and Professional Photography at McIntosh College, and the program's curriculum developer and instructional designer. A twenty-five-year industry veteran, Mr. Wood owns a professional graphic design business, and is a member of the New Hampshire Professional Photographer's Association and the National Association of Photoshop Professionals. His images have appeared in national greeting cards, calendars, and catalogs, and on a variety of Websites. Mr. Wood holds a Master's degree in Instructional Design and Online Learning: Digital Media.

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Book Description Cengage Learning, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations.This fully revised fifth edition of THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT provides comprehensive overview of Macintosh OS X Leopard and Windows 7 operating systems, design fundamentals, and the "Big 3" digital design programs used in the graphics industry today: Adobe Illustrator CS5, Adobe Photoshop CS5, and Adobe InDesign CS5. The book examines the essential features of each, then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web Media.This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the hands on opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. All files needed for projects and tutorials are found on the accompanying text CD. Bookseller Inventory # ABE_book_new_111113801X

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