Discover the vibrant energy and challenging excitement found in business today within the engaging and accessible pages of Kelly/McGowen's BUSN4. Designed specifically for today's learners, BUSN4 promises to keep the reader turning page after page with a streamlined, riveting design that presents all of the core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communications. Much more than just another textbook, BUSN4 directly connects today's reader with what's happening in business today and how it will affect them, whether they are a business major or have other plans. This fourth edition provides a more reader-focused, less linear, proven learning model, still all at a reader-friendly price. Written by long-time business instructors and developed with first-hand input from today's students, the eye-catching presentation focuses on the business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information that ensure the reader understands the concepts on each page. Memorable examples from today relate the business topics to everyday life and career success. Numerous resources tightly integrated with the text, including, CoureMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills while keeping readers motivated and excited about business today.
"synopsis" may belong to another edition of this title.
Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.
Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.
"About this title" may belong to another edition of this title.
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 1111221464 . Bookseller Inventory # HGT3930MGMB062416H1510P
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 1111221464 Great opportunity to save on this book. WE SHIP DAILY!!!. Bookseller Inventory # Z1111221464ZN
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 1111221464 Instructor edition. your book ships within 24 hours of ordering. Missing CourseMate. Bookseller Inventory # SKU0033111
Book Description South-Western College Pub, 2011. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_1111221464
Book Description South-Western College Pub, 2011. Paperback. Book Condition: New. 4. Bookseller Inventory # DADAX1111221464
Book Description Paperback. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 1111221464BNA
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 1111221464 New magazine like softcover. Includes Access. DAILY SHIPPING!. Bookseller Inventory # 92016-270X
Book Description Cengage Learning. PAPERBACK. Book Condition: New. 1111221464 New book with very minor shelf wear. STUDENT US EDITION. PASS CODE INCLUDED. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU8000470
Book Description Cengage Learning, Inc 2011-03-01, Florence, 2011. multimedia item. Book Condition: New. Bookseller Inventory # 9781111221461
Book Description South-Western Pub, 2011. Paperback. Book Condition: Brand New. 4th pap/psc edition. 288 pages. 10.80x8.40x0.70 inches. In Stock. Bookseller Inventory # __1111221464