BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
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Amy Newman is a senior lecturer of Management Communication at Cornell University, School of Hotel Administration. She teaches three communication courses: a first-year business communication class (primarily business writing); an upper-level persuasive communication class; and an elective, Corporate Communication. Newman also has taught classes at Ithaca College and Milano-The New School for Management and Urban Policy in New York City. In addition, she has taught several online classes for eCornell. Newman's research focuses on communication technologies, including media choices and companies' responses to social media posts. She has developed several online company scenarios to supplement Cengage business communication textbooks and maintains a blog of communication issues in the news (bizcominthenews.com). For 20 years, Newman held senior-level management positions and consulted with large companies such as Reuters, Canon, Scholastic, BOC Gases, and St. John's University. Her work focused on leadership development, internal communication, performance management, and automation of human resource processes. Newman has won grants for technology-based learning solutions and awards for teaching excellence and student advising.
Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
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Book Description South-Western Publishing Company, 2013. Hardcover. Book Condition: New. Instructor Edition: Same as student edition but has free copy markings. New Condition. SKU:9781133191438-1-0-12. Bookseller Inventory # 9781133191438-1-0-12
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