A structured strategic management approach is what s needed to tackle the revolutionary change the health care system has been experiencing. Today, health care organizations have almost universally embraced the strategic perspective first developed in the business sector and now have developed strategic management processes that are uniquely their own. Health care leaders have found that strategic thinking, planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry. Strategic Management has become the single clearest manifestation of effective leadership of health care organizations.
The 7th edition of this leading text has been revised and updated to include a greater focus on the global analysis of industry and competition; and analysis of the internal environment.
It provides guidance on strategic planning, analysis of the health services environment (both internal and external) and lessons on implementation. It also looks at organizational capability, sustainability, CSR and the sources of organizational inertia and competency traps.
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More than two decades ago, the authors agreed that the health care environment was experiencing evolutionary, and in some instances revolutionary, change and that only a structured strategic management approach, recognizing the value of strategic thinking, would make sense of the environment. Strategic Management of Health Care Organizations (1st edition 1992) became the leading authority in the US – a highly successful text demonstrating the thought processes and activities for health care managers to become strategic thinkers with the critical skills to evaluate their fast-changing environment. Health care leaders have found that strategic thinking, strategic planning, and managing strategic momentum are essential for coping with the dynamics of the health care industry.
Strategic management has become the single clearest manifestation for effective leadership of health care organizations. Now in its 7th edition, Strategic Management for Health Care Organizations continues to advocate the importance of strategic thinking and clearly differentiate strategic thinking, strategic planning, and managing strategic momentum. These concepts represent the central elements of a complete strategic management process. The new edition provides cases on line, providing for the greatest flexibility for faculty and students and continues the streamlining of the text begun in the 6th edition. A fully revised and improved website is available containing student questions as well as instructor materials.
Students and adopters will welcome both the familiar and improved features of the revised text:
In addition, the questions for class discussion and key terms continue to guide users of the text and a fully updated and improved Web-based Instructor’s Support is available. The support includes PowerPoint slides for each chapter, chapter lecture notes that include suggestions for effective teaching, and answers to the end-of-chapter questions. The Instructor’s Support also contains a true/false, multiple choice, anddiscussion questiontest bank.Through their own teaching, research, and consulting in the health care field, the authors have applied the process outlined in this text to physician practices, hospitals, local and state public health departments, long-term care facilities, social service organizations, and physical therapy practices. About the Author:
Peter M. Ginter is Professor of Health Care Organization and Policy in the School of Public Health and Senior Scientist in the Lister Hill Center for Health Policy at the University of Alabama at Birmingham.
W. Jack Duncan is Professor and University Scholar Emeritus in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.
Linda E. Swayne is Professor, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.
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