9781133435211

Consumer Behavior

Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik

ISBN 10: 1133435211 / 1-133-43521-1
ISBN 13: 9781133435211
Publisher: Cengage Learning
Publication Date: 2012
Binding: Hardcover
About this title:
Synopsis:
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Book Description: Soft cover. Book Condition: New. ***Absolutely Brand New Textbook***. We sell only brand new textbook. ~This is an International Edition Textbook~. Printed in USA with High Quality Paper (Not Indian edition due to B/W printing and poor quality paper). Book is printed in English, as the US edition. If US edition printed in color, our book printed in color too! Most international edition has different ISBN and Cover design. All orders ship out same or next business day. We usually ship the textbook via DHL. FedEx or UPS express; your textbook will arrive within 3-5 business days. We do not ship to APO/FPO address. P.O. Box please provides phone number. If you are ship via the Post Office, please expect a delay. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Bookseller Inventory # 12f159781133274490

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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Book Description: South-Western Pub, 2012. Soft cover. Book Condition: New. BRAND NEW *** International Edition Softcover *** (No extra accessories). Few missing front pages due to some reason. Printed in English with same contents to the US edition but different ISBN # and Cover Image. Some of them are printed on high quality color Glossy Paper. Some books may show sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada. Delivery usually takes 3-5 Working days (Expedited Service) or 5-8 working days (Express) with tracking number provided. We do NOT ship to PO Box, FPO and APO addresses. Any question, please send to " ask seller a question " We will reply you ASAP. Thank you & enjoy buying. Bookseller Inventory # 030282

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Book Description: Cengage Learning, 2012. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Bookseller Inventory # ABE_book_new_1133435211

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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
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Book Description: Cengage Learning, Inc, United States, 2012. Hardback. Book Condition: New. 6th. 279 x 216 mm. Language: English Brand New Book. CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Bookseller Inventory # AAC9781133435211

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Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik
ISBN 10: 1133435211
ISBN 13: 9781133435211
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Book Description: Cengage Learning, Inc, United States, 2012. Hardback. Book Condition: New. 6th. 279 x 216 mm. Language: English Brand New Book. CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. Bookseller Inventory # AAC9781133435211

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