9781401309664

The Long Tail: Why the Future of Business Is Selling Less of More

ISBN 10: 1401309666 / 1-4013-0966-6
ISBN 13: 9781401309664
Publisher: Hyperion Books
Publication Date: 2008
Binding: Softcover
Editorial Reviews:
Synopsis:
Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.

Review:
"[L]ike THE TIPPING POINT, Mr. Anderson's book does an excellent job of spotting trends and fitting them into an easily accessible theoretical framework that helps explain the changing culture around us."

Lorne Manly, New York Times, 08/10/2006

Review:
"At the core of this book is the celebration of a new cultural marketplace of unlimited inventory, in which once solid boundaries...no longer apply....It is a seductive image of the future, and to some extent a persuasive one."

Marybeth Hamilton, Times Literary Supplement, 01/19/2007

 

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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
ISBN 10: 1401309666
ISBN 13: 9781401309664
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
ISBN 10: 1401309666
ISBN 13: 9781401309664
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 9781401309664)
Anderson, Chris
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Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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The Long Tail: Why the Future of Business is Selling Less of More (ISBN: 1401309666 / 1-4013-0966-6)
Anderson, Chris
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