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Designing and Managing a Research Project: A Business Student's Guide

Polonsky, Michael J. (Jay); Waller, David S.

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This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

This student-friendly guide will be ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.

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About the Author:

Michael Jay Polonsky is a Professor in Marketing in the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a PhD from the Australian Catholic University, two master’s degrees— from Rutgers University and Temple University—as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has, in addition to this book, co edited three books, authored or coauthored more than 20 book chapters; authored or coauthored more than 110 journal articles; and given more than 150 presentations at national and international conferences. Some of his work appears in Industrial Marketing Management, Journal of Business Research, Journal of Strategic Marketing, International Marketing Review, Marketing Theory, Advances in International Marketing, Journal of Market Focused Management, Journal of Marketing Communications, European Journal of Marketing, Business Horizons, European Business Review, Journal of Marketing Theory and Practice, Journal of Business Ethics, Journal of Macromarketing, Journal of Marketing Management, International Journal of Nonprofit and Voluntary Sector Marketing, Business Strategy and the Environment, International Journal of Retailing & Distribution Management, Journal of Organizational Change Management, Journal of Business and Industrial Marketing, International Marketing Review, International Journal of Advertising, and Journal of Advertising Research. He has also undertaken a range of administrative roles for conferences and journals, which include serving as guest editor for special issues of Tourism, Culture and Communication on Marketing Creative Industries; Journal of Marketing Education on developments in Australia and New Zealand; European Journal of Marketing on stakeholder theory; Journal of Marketing Theory and Practice on the business of nonprofits ; Journal of Advertising on responsibility in advertising ; Journal of Business Research on the unintended consequences of marketing ; and Asia-Pacific Journal of Marketing and Logistics looking at cross-cultural issues. He has also served as track chair for a number of international conferences.

David S. Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a BA from the University of Sydney, a Master of Commerce from the University of New SouthWales, and a PhD from the University of Newcastle. His research interests include marketing communications, advertising agencies, agency– client relationships, controversial advertising, international advertising, marketing ethics, and marketing education.
David has published in a wide range of areas relating to advertising and marketing communication. He has authored and coauthored a number of articles that have appeared in various journals including Journal of Advertising, Journal of Advertising Research, Journal of Consumer Marketing, Journal of Marketing Communications, International Journal of Advertising, European Journal of Marketing, Marketing Intelligence & Planning, Journal of Marketing Education, Asia-Pacific Journal of Marketing and Logistics, Asia- Australia Marketing Journal, Asian Journal of Marketing, Australasian Journal of Market Research, and Journal of Business Ethics. David is also a regular presenter at marketing educators’ conferences in Australia and New Zealand. His workbooks, How to Prepare a Marketing Plan and How to Prepare a Promotional Plan, and Marketing textbook (with Greg Elliott and Sharyn Rundle-Thiele) are being used by marketing and advertising students at tertiary institutions in a number of countries.

About the Author:

Michael Jay Polonsky (Ph.D) is an Alfred Deakin Professor and Chair in Marketing within the School of Management and Marketing at Deakin University, Melbourne, Australia. Prior to taking up this position, he was the Melbourne Airport Chair in Marketing within the School of Tourism, Hospitality and Marketing at Victoria University, and he has also taught at the University of Newcastle (Australia), Charles Sturt University (Australia), Massey University (New Zealand), the University of the Witwatersrand (South Africa), and Temple University (United States). He has a Ph.D from the Australian Catholic University, two master’s degrees— from Rutgers University and Temple University—as well as a BS from Towson State University. Michael’s areas of research include environmental marketing/management, stakeholder theory, ethical and social issues in marketing, cross-cultural studies, and marketing education. He has published extensively across these areas authoring or co-authoring over 140 journal articles and presented more than 140 presentations at national and international conferences.

 



David S. Waller (Ph.D) is a senior lecturer in marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University, Riverina. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international advertising, and marketing education. David has published a wide range of journal articles, primarily relating to advertising and marketing communication, and is a regular presenter at academic conferences. He has also authored/co-authored a number of university-level textbooks and workbooks which are used in several countries.

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