9781412977807

The SAGE Handbook of Public Relations

ISBN 10: 1412977800 / 1-4129-7780-0
ISBN 13: 9781412977807
Publisher: SAGE Publications, Inc
Publication Date: 2010
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Editorial reviews may belong to another edition of this title.
 

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ISBN 10: 1412977800
ISBN 13: 9781412977807
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
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Book Description: SAGE Publications Inc, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. 254 x 185 mm. Language: English Brand New Book. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book s contributors constitute an academic who s who of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. Bookseller Inventory # AAX9781412977807

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Book Description: SAGE Publications, Inc, 2010. Hardback. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # FJ-9781412977807

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ISBN 10: 1412977800
ISBN 13: 9781412977807
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Book Description: SAGE Publications Inc, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. 254 x 185 mm. Language: English Brand New Book. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book s contributors constitute an academic who s who of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. Bookseller Inventory # AAX9781412977807

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Book Description: SAGE Publications, Inc, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession. Bookseller Inventory # ABE_book_new_1412977800

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Book Description: SAGE Publications, Inc. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1412977800

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Book Description: 2010. Hardcover. Book Condition: New. 2nd. 178mm x 254mm x 52mm. Hardcover. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the acad.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 792 pages. 1.524. Bookseller Inventory # 9781412977807

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Book Description: 2010. Hardcover. Book Condition: New. 2nd. 178mm x 254mm x 52mm. Hardcover. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic liter.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 792 pages. 1.524. Bookseller Inventory # 9781412977807

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Book Description: Sage Pubns, 2010. Hardcover. Book Condition: Brand New. 2nd edition. 773 pages. 10.75x7.50x1.75 inches. In Stock. Bookseller Inventory # 1412977800

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Book Description: 2010. Hardcover. Book Condition: New. 2nd. 178mm x 254mm x 52mm. Hardcover. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the statu.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 792 pages. 1.524. Bookseller Inventory # 9781412977807

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