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The SAGE Handbook of Public Relations

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

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About the Author:

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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Published by SAGE Publications Inc, United States (2010)
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Book Description SAGE Publications Inc, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. 254 x 185 mm. Language: English Brand New Book. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book s contributors constitute an academic who s who of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. Bookseller Inventory # AAX9781412977807

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Published by SAGE Publications Inc, United States (2010)
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Book Description SAGE Publications Inc, United States, 2010. Hardback. Book Condition: New. 2nd Revised edition. 254 x 185 mm. Language: English Brand New Book. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book s contributors constitute an academic who s who of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. Bookseller Inventory # AAX9781412977807

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Book Description Sage Pubns, 2010. Hardcover. Book Condition: Brand New. 2nd edition. 773 pages. 10.75x7.50x1.75 inches. In Stock. Bookseller Inventory # z-1412977800

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Book Description SAGE Publications, Inc, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession. Bookseller Inventory # ABE_book_new_1412977800

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Book Description 2010. Hardcover. Book Condition: New. 2nd. 178mm x 254mm x 52mm. Hardcover. The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the acad.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 792 pages. 1.524. Bookseller Inventory # 9781412977807

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Book Description SAGE Publications Inc. Hardback. Book Condition: new. BRAND NEW, The Sage Handbook of Public Relations (2nd Revised edition), Robert Lawrence Heath, The SAGE Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: * defining the field, seeking to explain the role public relations plays in society * examining the state of the practice by delving into the cutting-edge issues of management, ethics, gender, evaluation, public relations, education and media * challenging academics and practitioners to identify best practices that shape their daily activities * examining the fascinating and daunting challenges the new communication technology poses for scholars and practitioners * a global view of the theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its authorship and coverage of academic research, theory and best practices. Global in scope, the book's contributors constitute an academic 'who's who' of the public relations discipline. The Handbook offers a definitive source of the best insights into the definition of the field of public relations, the practice and best practices. It analyzes the impact of new communication technologies and the global challenges of international public relations. Bookseller Inventory # B9781412977807

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