9781422101582

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

Ellet, William

ISBN 10: 1422101584 / 1-4221-0158-4
ISBN 13: 9781422101582
Publisher: Harvard Business Review Press
Publication Date: 2007
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Review:

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).

The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:

  • How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations

  • How to quickly establish a base of knowledge about a case

  • How to write persuasive case-based essays

  • How to talk about cases effectively in class

    This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.

    A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case.

  • From the Back Cover

    Editorial reviews may belong to another edition of this title.
     

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    Book Description: Harvard Business Review Press, United States, 2007. Paperback. Book Condition: New. New. 231 x 180 mm. Brand New Book. If you re enrolled in an executive education or MBA program, you ve probably encountered a powerful learning tool: the business case. But if you re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook , William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book. Bookseller Inventory # AA99781422101582

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    Book Description: Harvard Business Review Press, United States, 2007. Paperback. Book Condition: New. New. 236 x 185 mm. Brand New Book. If you re enrolled in an executive education or MBA program, you ve probably encountered a powerful learning tool: the business case. But if you re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook , William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book. Bookseller Inventory # AA99781422101582

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