9781426628467

International Marketing

Lascu, Dana-Nicoleta

ISBN 10: 1426628463 / 1-4266-2846-3
ISBN 13: 9781426628467
Publisher: Atomic Dog
Publication Date: 2008
Binding: Softcover
About this title:
Synopsis:
International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

About the Author:
Dana-Nicoleta Lascu was recently named 2005-2006 Fulbright Chair in International Business. Dana is an associate professor of marketing and chair of the marketing department at the University of Richmond, in Richmond, Virginia. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management with concentrations in marketing and finance from the American Graduate School of International Management (Thunderbird), and a B.A. in English and French from the University of Arizona. She has taught international marketing at the University of Richmond for more than a decade and has published her research in international marketing in journals such as International Marketing Review, International Business Review, European Journal of Marketing, Journal of Euromarketing, Journal of International Consumer Marketing, Journal of Teaching in International Business, and Multinational Business Review. She has organized a number of international conferences and published related proceedings (among them, the 1996 World Business Congress, in Bermuda, and the Sixth Conference on Marketing and Development, 1997, in Romania) and has participated as track chair, session chair, or conference co-chair in numerous other national and international conferences. She is on the editorial board of a number of international marketing journals. Dana Lascu worked previously as a simultaneous and consecutive translator (in English, French, and Romanian) for the Romanian government (the Central Committee if the Youth Union and the Ministry of Foreign Trade) and for the United Nations, Kigali, Rwanda, where the translated documents for the 1982 Round Table for International Aid. She also worked in international training in the United States, teaching managerial skills to civil servants from developing countries and developed related training proposals.

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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Book Description: Atomic Dog. PAPERBACK. Book Condition: New. 1426628463 BRAND NEW W/FAST SHIPPING! This item is: International Marketing, 3rd Ed., by Dana-Nicoleta Lascu; FORMAT: Bound Book; ISBN: 9781426628467. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9781426628467

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Book Description: 2008. Paperback. Book Condition: New. 3rd. 15mm x 19mm x 277mm. Paperback. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to count.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 1.111. Bookseller Inventory # 9781426628467

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Book Description: Atomic Dog, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1 - Introduction to International Marketing Ch 1: Scope, Concepts, and Drivers of International Marketing Part 2 - The International Marketing Environment Ch 2: An Overview of the International Marketing Environment Ch 3: International Trade: Institutional Barriers and Facilitators Ch 4: Regional Economic and Political Integration Ch 5: Cultural Influences on International Marketing Chapter Objectives Part 3 - International Marketing Strategy Decisions Ch 6: International Marketing Research: Practices and Challenges Ch 7:International Strategic Planning Ch 8:Expansion Strategies and Entry Mode Selection Part 4 - Managing the International Marketing Mix Ch 9: roducts and Services: Branding Decisions in International Markets Ch 10: International Product and Service Strategies Ch 11: Managing International Distribution Operations and Logistics Ch 12: International Retailing Ch 13: The International Promotional Mix and Advertising Strategies Ch 14: International Publicity, Public Relations, and Sales Promotion Strategies Ch 15: International Personal Selling and Personnel Management Ch 16: International Pricing Strategy Part 5 - International Marketing Strategy: Implementation Ch 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future. Bookseller Inventory # ABE_book_new_1426628463

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