9781426628467

International Marketing

Lascu, Dana-Nicoleta

ISBN 10: 1426628463 / 1-4266-2846-3
ISBN 13: 9781426628467
Publisher: Atomic Dog
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

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Lascu, Dana-Nicoleta
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ISBN 13: 9781426628467
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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss9003

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: CBR (WHITE PLAINS, NY, U.S.A.)
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss23211

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: CBR (WHITE PLAINS, NY, U.S.A.)
Bookseller Rating: 5-star rating
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # anssss1899

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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Book Description: Atomic Dog Publishing Inc. Paperback / softback. Book Condition: new. BRAND NEW, International Marketing (3rd), Dana-Nicoleta Lascu, International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # B9781426628467

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Book Description: Atomic Dog, 2008. PAPERBACK. Book Condition: New. 1426628463 BRAND NEW. We are a tested and proven company with over 900,000 satisfied customers since 1997. We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Bookseller Inventory # Z1426628463ZN

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Book Description: Atomic Dog, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1 - Introduction to International Marketing Ch 1: Scope, Concepts, and Drivers of International Marketing Part 2 - The International Marketing Environment Ch 2: An Overview of the International Marketing Environment Ch 3: International Trade: Institutional Barriers and Facilitators Ch 4: Regional Economic and Political Integration Ch 5: Cultural Influences on International Marketing Chapter Objectives Part 3 - International Marketing Strategy Decisions Ch 6: International Marketing Research: Practices and Challenges Ch 7:International Strategic Planning Ch 8:Expansion Strategies and Entry Mode Selection Part 4 - Managing the International Marketing Mix Ch 9: roducts and Services: Branding Decisions in International Markets Ch 10: International Product and Service Strategies Ch 11: Managing International Distribution Operations and Logistics Ch 12: International Retailing Ch 13: The International Promotional Mix and Advertising Strategies Ch 14: International Publicity, Public Relations, and Sales Promotion Strategies Ch 15: International Personal Selling and Personnel Management Ch 16: International Pricing Strategy Part 5 - International Marketing Strategy: Implementation Ch 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future. Bookseller Inventory # ABE_book_new_1426628463

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Book Description: Atomic Dog Publishing Inc, 2008. Paperback. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VD-9781426628467

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