9781426628467

International Marketing

Lascu, Dana-Nicoleta

ISBN 10: 1426628463 / 1-4266-2846-3
ISBN 13: 9781426628467
Publisher: Atomic Dog
Publication Date: 2008
Binding: Softcover
Editorial Reviews:
Synopsis:
International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

 

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International Marketing (Paperback) (ISBN: 9781426628467)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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International Marketing (3rd) (ISBN: 9781426628467)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: THE SAINT BOOKSTORE (Southport, MSY, United Kingdom)
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Book Description: Atomic Dog Publishing Inc. Paperback / softback. Book Condition: new. BRAND NEW, International Marketing (3rd), Dana-Nicoleta Lascu, International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # B9781426628467

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3.
International Marketing (Paperback) (ISBN: 9781426628467)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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International Marketing (ISBN: 1426628463 / 1-4266-2846-3)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
Bookseller: Revaluation Books (Exeter, DEV, United Kingdom)
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Book Description: Atomic Dog Pub Inc, 2008. Paperback. Book Condition: Brand New. 3rd pap/pas edition. 518 pages. 11.25x8.50x0.75 inches. In Stock. Bookseller Inventory # __1426628463

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International Marketing (ISBN: 1426628463 / 1-4266-2846-3)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: Atomic Dog. Paperback. Book Condition: New. Bookseller Inventory # P111426628463

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International Marketing (ISBN: 9781426628467)
Lascu, Dana-Nicoleta
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ISBN 13: 9781426628467
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Book Description: Cengage Learning, 2008. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # VD-9781426628467

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International Marketing (ISBN: 1426628463 / 1-4266-2846-3)
Lascu, Dana-Nicoleta
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ISBN 13: 9781426628467
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Book Description: Cengage Learning. Book Condition: New. Brand New. Bookseller Inventory # 1426628463

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International Marketing (ISBN: 1426628463 / 1-4266-2846-3)
Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: Atomic Dog. PAPERBACK. Book Condition: New. 1426628463 BRAND NEW W/FAST SHIPPING! This item is: International Marketing, 3rd Ed., by Dana-Nicoleta Lascu; FORMAT: Bound Book; ISBN: 9781426628467. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO Addresses or outside the continental U.S. To avoid ordering the wrong item, please check your item's ISBN number!. Bookseller Inventory # C9781426628467

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