9781426628467

International Marketing

Lascu, Dana-Nicoleta

ISBN 10: 1426628463 / 1-4266-2846-3
ISBN 13: 9781426628467
Publisher: Atomic Dog
Publication Date: 2008
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # newww9822

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: pb. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do not provide service on APO & BOX box addresses. Bookseller Inventory # abeee1241

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
ISBN 13: 9781426628467
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Book Description: PaperBack. Book Condition: Brand New. International Edition. International Edition,Cover & ISBN may be different from US edition,PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition.Printed in English Language,Prompt shipping by USPS,UPS,DHL,Fedex.Exceptional customer Service,Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # AACBRRR1241

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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Lascu, Dana-Nicoleta
ISBN 10: 1426628463
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Book Description: Atomic Dog Publishing Inc, United States, 2008. Paperback. Book Condition: New. 3rd. 277 x 216 mm. Language: English Brand New Book. International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # AAQ9781426628467

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Book Description: Atomic Dog Publishing Inc. Paperback / softback. Book Condition: new. BRAND NEW, International Marketing (3rd), Dana-Nicoleta Lascu, International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout. Bookseller Inventory # B9781426628467

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Book Description: Atomic Dog Pub Inc, 2008. Paperback. Book Condition: Brand New. 3rd pap/pas edition. 518 pages. 11.25x8.50x0.75 inches. In Stock. Bookseller Inventory # __1426628463

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Book Description: Atomic Dog Publishing Inc, 2008. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # VD-9781426628467

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