About this title:
A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
About the Author:
ELLIOT ARONSON, University of California, Santa Cruz, USA and Distinguished Visiting Professor, Stanford University, USA. Elliot Aronson is one of the most eminent and versatile psychologists of our time. He is the only person in the 110 year history of the American Psychological Association to have won all three of its major awards: Distinguished Research (1999), Distinguished Teaching (1980), and Distinguished Writing (1975). In addition, among his many honors are the Gordon Allport Prize for his contributions to the betterment of intergoup relations, and the Donald Campbell Award for distin
"About this title" may belong to another edition of this title.