9781563674563

The Why of the Buy : Consumer Behavior and Fashion Marketing

Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.

ISBN 10: 1563674564 / 1-56367-456-4
ISBN 13: 9781563674563

Publication Date: 2008

Editorial Reviews:
Synopsis:

Contents- Why Consumer Behavior Is Important to the Fields of Fashion and Design- Consumer Behavior, Marketing and- Fashion: A Working Relationship- How Fashion Consumers Perceive, Learn, and Remember- Motivation and the Fashion Consumer- The Fashion Consumer's Attitudes and Values- Family, Age and Life Cycle Influences- Social Influences on Fashion Consumers- Demographics and Psychographics- How Marketers Obtain and Use Consumer Information- How Fashion Consumers Make Decisions- How Fashion Consumers Buy- How Organizations (and Businesses) Buy and Use Fashion Goods- Global Fashion Consumers- Ethics and Social Responsibility- Government's Role


 

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Why of the Buy: Consumer Behavior & Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Books/Bloomsbury Publishing, 2008. Book Condition: New. Inventory subject to prior sale. Expedited orders cannot be sent to PO Box. Bookseller Inventory # 5301081N4093345

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The Why of the Buy (ISBN: 9781563674563)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: A amp; C Black Publishers Ltd, 2008. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FV-9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback) (ISBN: 9781563674563)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
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Book Description: A C Black Publishers Ltd, United States, 2008. Paperback. Book Condition: New. 254 x 203 mm. Brand New Book. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- Let s Talk feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor s Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Bookseller Inventory # AA79781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: THE SAINT BOOKSTORE (Southport, MSY, United Kingdom)
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Book Description: A & C Black Publishers Ltd. Paperback. Book Condition: new. BRAND NEW, The Why of the Buy: Consumer Behavior and Fashion Marketing, Richard Petrizzi, Penny Gill, Stefani Bay, Patricia Mink Rath, Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- "Let's Talk" feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor's Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Bookseller Inventory # B9781563674563

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The Why of the Buy Format: Paperback (ISBN: 1563674564 / 1-56367-456-4)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
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ISBN 13: 9781563674563
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Book Description: MacMillan Publishers. Book Condition: New. Brand New. Bookseller Inventory # 1563674564

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6.
The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback) (ISBN: 9781563674563)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: A C Black Publishers Ltd, United States, 2008. Paperback. Book Condition: New. 254 x 203 mm. Brand New Book. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- Let s Talk feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor s Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Bookseller Inventory # AA79781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Books 08. Hardcover. Book Condition: New. 1563674564 *NEW!* RETURNS ARE NO PROBLEM! We LOVE happy customers. All of our orders are sent with tracking information when possible. Abebooks-. Bookseller Inventory # N12036271

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Books, 2008. Hardback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # IB-9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (Hardcover) (ISBN: 1563674564 / 1-56367-456-4)
Bay, Stefani; Petrizzi, Richard; Gill, Penny; Rath, Patricia Mink; Rath, Patricia M.
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: 2008. Hardcover. Book Condition: New. 210mm x 37mm x 259mm. Hardcover. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consu.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 474 pages. 1.742. Bookseller Inventory # 9781563674563

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