9781563674563

The Why of the Buy: Consumer Behavior and Fashion Marketing

Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi

ISBN 10: 1563674564 / 1-56367-456-4
ISBN 13: 9781563674563
Publisher: Fairchild Books
Publication Date: 2008
Binding: Hardcover
Editorial Reviews:
Synopsis:
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.

 

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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The Why of the Buy: Consumer Behavior and Fashion Marketing [Hardcover] (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Why of the Buy: Consumer Behavior and Fashion Marketing, by Rath (ISBN: 9781563674563)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
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ISBN 13: 9781563674563
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Book Description: Fairchild Pubns, 2008. Hardcover. Book Condition: New. New Condition. SKU:9781563674563-1-0-3. Bookseller Inventory # 9781563674563-1-0-3

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Books, 2008. Hardcover. Book Condition: Brand New. 1st edition. 496 pages. 10.50x8.25x1.50 inches. In Stock. Bookseller Inventory # 1563674564

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The Why of the Buy (ISBN: 9781563674563)
Patricia Rath;Stefani Bay;Penny Gill;Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Bloomsbury USA Academic, 2008. Hardcover. Book Condition: New. 20.96 x 26.67 cm. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This title addresses how psychology, sociology, and culture influence the how, what, when, where, and why of the buy. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-20290535

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