9781563674563

The Why of the Buy: Consumer Behavior and Fashion Marketing

Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi

ISBN 10: 1563674564 / 1-56367-456-4
ISBN 13: 9781563674563
Publisher: Fairchild Books
Publication Date: 2008
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.

Editorial reviews may belong to another edition of this title.
 

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The Why of the Buy (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: A amp; C Black Publishers Ltd, 2008. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # FV-9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Books. Hardcover. Book Condition: New. 1563674564 NEW BOOK! FAST SHIPPING! GREAT CUSTOMER SERVICE! ENERGETIC TEAM!. Bookseller Inventory # SKU1000693

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3.
The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback) (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: The Book Depository US (Gloucester, ., United Kingdom)
Bookseller Rating: 5-star rating
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Book Description: A C Black Publishers Ltd, United States, 2008. Paperback. Book Condition: New. 262 x 211 mm. Language: English Brand New Book. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- Let s Talk feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor s Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Bookseller Inventory # AAU9781563674563

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4.
The Why of the Buy: Consumer Behavior and Fashion Marketing (Paperback) (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: The Book Depository (Gloucester, UK, United Kingdom)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: A C Black Publishers Ltd, United States, 2008. Paperback. Book Condition: New. 254 x 203 mm. Brand New Book. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. Chapter-opening vignettes place the chapter topics in real world settings that students can relate to, and as these stories are revisited throughout the chapter, students can see how theory derives from actual consumer behavior. Longer cases at the end of each unit cover all of the chapters within the unit, providing further examples of the relevance of the text to their own behavior as consumers and as future professionals in the fashion industry.Features- Learning objectives at the beginning of each chapter as well as bold-faced key terms which are defined immediately.- Intriguing feature boxes about aspects of consumer behavior, marketing applications, and business and fashion profiles throughout the text- Let s Talk feature within the text of each chapter encouraging students to relate the topic to their own experience and observations- End-of-chapter activities include a brief summary based on learning objectives, key terms, review questions, in-class and out-of-class activities, and either a mini-project or brief case.- Instructor s Guide provides suggestions for planning the course and using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms. Bookseller Inventory # AAU9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
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Book Description: Fairchild Pubns. Hardcover. Book Condition: New. Bookseller Inventory # DADAX1563674564

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: Kennys Bookshop and Art Galleries Ltd. (Galway, N/A, Ireland)
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Book Description: Fairchild Pubns. Book Condition: New. 2008. 1st Edition. Hardcover. . . . . . Over 350,000 customers served online!. Bookseller Inventory # V9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: English-Book-Service - A Fine Choice (Waldshut-Tiengen, Germany)
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Book Description: Fairchild Books, 2008. Book Condition: New. Bookseller Inventory # EA9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: AHA-BUCH GmbH (Einbeck, NDS, Germany)
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Book Description: Fairchild Books Mrz 2008, 2008. Buch. Book Condition: Neu. 259x210x37 mm. Neuware - Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students. 474 pp. Englisch. Bookseller Inventory # 9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (Hardcover) (ISBN: 1563674564 / 1-56367-456-4)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: Grand Eagle Retail (Romulus, MI, U.S.A.)
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Book Description: 2008. Hardcover. Book Condition: New. 210mm x 37mm x 259mm. Hardcover. Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Why of the Buy: Consu.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 474 pages. 1.742. Bookseller Inventory # 9781563674563

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The Why of the Buy: Consumer Behavior and Fashion Marketing (ISBN: 9781563674563)
Patricia Rath; Stefani Bay; Penny Gill; Richard Petrizzi
ISBN 10: 1563674564
ISBN 13: 9781563674563
Bookseller: Kennys Bookstore (Olney, MD, U.S.A.)
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Book Description: Fairchild Pubns. Book Condition: New. 2008. 1st Edition. Hardcover. . . . . . Books ship from the US and Ireland . Bookseller Inventory # V9781563674563

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