America's Right Turn: How Conservatives Used New and Alternative Media to Take Over America - Hardcover

Viguerie, Richard

Hardcover

ISBN 10: 1566252520 ISBN 13: 9781566252522

Publisher: Taylor Trade Publishing, 2004

Synopsis

Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.

About this title

About the Author:

Richard A. Viguerie, Chairman of American Target Advertising Inc, transformed American politics in the 1960s and ’70s by pioneering the use of direct mail fundraising in the political and ideological spheres. He used computerized direct mail to build the conservative movement, which then elected Ronald Reagan as the first conservative president of the modern era. He has been called the "Funding Father" of the conservative movement. His advertising firm has mailed more than 2 billion letters over the past 40 years, and will mail over 100 million pieces of direct mail in the 2004 election year. The AFL-CIO News has complained that Viguerie "made it all possible" for conservatives, and the Washington Post has called him "the conservatives’ Voice of America."

David Franke started the first nationwide activist group in the conservative movement in 1958. He has since served on the editorial staffs of Human Events and National Review, and was Senior Editor of Arlington House Publishers and the Conservative Book Club. Since 1997, he has been editorial director of the New Media News Corp., working with fellow political conservative and author Richard A. Viguerie on newsletter and Internet projects. He is also the author of nine previous books, including Safe Places and The Torture Doctor.

About this edition

• Publisher: Taylor Trade Publishing
• Publication date: 2004
• ISBN 10: 1566252520
• ISBN 13: 9781566252522
• Binding: Hardcover
• Number of pages: 350